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Résumé du poste

Le Directeur Principal, Ventes nationales est responsable de l'élaboration et de la mise en œuvre de la stratégie de ventes à travers le Canada pour stimuler la croissance, maximiser les revenus et renforcer la présence d'une entreprise dans un secteur hautement réglementé.

Responsabilités principales

Développement de la stratégie de ventes

  • Élaborer et exécuter un plan stratégique de ventes aligné sur les objectifs globaux de l'entreprise.
  • Identifier de nouvelles opportunités pour développer les parts de marché.

Gestion des ventes et des performances

  • Superviser et coacher l'équipe de ventes.
  • Établir et suivre les objectifs de performance, KPI, et budgets de ventes.
  • Analyser les tendances de marché et ajuster les stratégies en conséquence.

Relations clients et partenariats

  • Établir et maintenir des relations solides avec les principaux boards provinciaux, comptes majeurs et autres parties prenantes.
  • Agir en tant que représentant de l'entreprise lors de rencontres commerciales, foires ou conférences.

Leadership et collaboration

  • Travailler étroitement avec les départements de stratégies d'affaires, marketing, et opérations pour garantir une approche unifiée.
  • Inspirer et mobiliser les équipes de ventes pour atteindre les objectifs fixés.

Compétences et qualifications requises

  • Diplôme universitaire en administration des affaires, commerce ou domaine connexe.
  • Minimum de 7 à 10 ans d'expérience en gestion des ventes, idéalement dans une industrie réglementée (alcool, tabac, cannabis, etc.).
  • Expérience avérée en leadership d'équipes nationales et en gestion de comptes majeurs.
  • Solides compétences en analyse de données et en prévision des ventes.
  • Excellente maîtrise des outils CRM et de la suite office.
  • Poste en télétravail, avec déplacements occasionnels à travers le Canada et mensuel au site de production situé au Centre-du-Québec.
  • Bilinguisme (français et anglais), puisque le poste requiert une collaboration avec l'ensemble des provinces canadiennes.

Job Summary

The Senior Director, National Sales is responsible for developing and implementing the sales strategy across Canada to drive growth, maximize revenue, and strengthen the presence of a company in a highly regulated sector.

Key Responsibilities

Sales Strategy Development

  • Develop and execute a strategic sales plan aligned with the company's overall objectives.
  • Identify new opportunities to increase market share.

Sales and Performance Management

  • Lead and coach the sales team.
  • Set and monitor performance objectives, KPIs, and sales budgets.
  • Analyze market trends and adjust strategies accordingly.

Client Relationship and Partnerships

  • Establish and maintain strong relationships with key provincial boards, major accounts, and other stakeholders.
  • Represent the company during business meetings, trade shows, or conferences.

Leadership and Collaboration

  • Work closely with the business strategy, marketing, and operations departments to ensure a unified approach.
  • Inspire and motivate the sales teams to achieve set objectives.

Required Skills and Qualifications

  • Bachelor's degree in business administration, commerce, or a related field.
  • 7 to 10 years of experience in sales management, ideally in a regulated industry (alcohol, tobacco, cannabis, etc.).
  • Proven experience in leading national teams and managing key accounts.
  • Strong skills in data analysis and sales forecasting.
  • Excellent proficiency in CRM tools and the Microsoft Office suite.
  • Remote position, with occasional travel across Canada and monthly visits to the production site located in Bécancour, Quebec.

Read the full job description and apply online on the recuiter's web-site

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