Digital Media Manager

AY Talent
CA - Quebec - Quebec
January 29, 2025

Our client is a strategy-led, dynamic, and growing marketing agency focused on delivering innovative, data-driven marketing solutions for clients. Their team is passionate, collaborative, and committed to helping brands thrive in today's competitive market.

We are recruiting a Digital Media Manager to help them develop, execute, and optimize digital media campaigns across multiple channels. Their goal is to drive brand awareness, engagement, and conversions for clients across both B2B and B2C industries. This role is ideal for a proactive, analytical, and creative thinker who is well-versed in social and digital media.

Key Responsibilities

Strategy Development:
Develop and execute comprehensive digital media strategies tailored to client objectives, encompassing paid, owned, and earned media.
Campaign Management:
Plan, launch, monitor, and optimize paid campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and emerging digital channels.
Content Coordination:
Collaborate with creative teams to produce engaging, on-brand content that aligns with campaign goals, ensuring consistency in tone and messaging.
Analytics and Reporting:
Track and analyze campaign performance, providing actionable insights and recommendations based on KPIs and ROI metrics. Prepare and present regular performance reports to clients and internal stakeholders.
Audience Targeting:
Develop audience segmentation strategies to maximize
Engagement and conversion rates, leveraging data to target key demographics effectively.
Budget Management:
Manage and optimize digital media budgets to ensure efficient use of resources and maximum campaign impact.
Trend Monitoring:
Stay updated with digital marketing trends, emerging technologies, and platform changes to continuously refine and improve digital strategies.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
5+ years of experience in digital media management, ideally within an agency environment.
Proficiency in advertising platforms (e.g., Google Ads, Facebook Ads Manager), analytics tools (e.g., Google Analytics), and social media management tools.
Strong understanding of SEO, SEM, PPC, social media advertising, and content marketing
Excellent project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
Analytical mindset with the ability to interpret data and drive actionable insights.
Creative thinker with strong written and verbal communication skills.
Fluent in English and French (spoken and written)

Preferred Skills

Experience with email marketing, influencer marketing, and/or affiliate marketing is an asset.
Certifications in Google Ads, Facebook Blueprint, or related platforms.
Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).

Read the full job description and apply online on the recuiter's web-site

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