Marketing Associate

About Us

Nova is a cutting-edge leader in Social Display, revolutionizing how creative automation is leveraged by agencies, brands, ad tech platforms, CTV providers, and retail media. Our platform empowers clients to efficiently repurpose social creative for programmatic use at scale, enabling impactful campaigns across the open web, mobile apps, and CTV. By harnessing the power of automation, we help our clients deliver highly personalized, dynamic content that drives results.

In just the past year, Nova has empowered 250+ of the world's top media publishers and platforms, generating $150 million in direct-sold digital advertising revenue and delivering over 15,000 campaigns in more than 30 countries. With a relentless focus on scalability, effectiveness, and innovation, Nova continues to set the global standard for programmatic creative optimization.

Summary

The Marketing Associate will support Nova's marketing strategy by creating compelling content, including sales decks, email campaigns, and client mock-ups, to drive brand awareness and generate engagement. You will manage marketing campaigns through Hubspot and optimize materials to support the sales team. The ideal candidate will have hands-on experience with content creation, including video editing, and a strong understanding of crafting materials that resonate with target audiences.

Key Responsibilities

Social Media Content Creation:

• Create, produce, and measure the results of a social media calendar
• Develop multi-format posts, including video
• Work with leading AI tools to define a content production approach
• Stay up-to-date with the latest features, ad formats, and capabilities on social platforms (e.g., Facebook, Instagram, LinkedIn, etc.)

Sales Deck Creation & Client Mock-ups:

• Design and develop engaging sales decks and presentations tailored to prospects and clients
• Work closely with the sales team to create client mock-ups, demos, and materials to support sales efforts

Email Templates & Campaigns:

• Develop email templates for outreach, follow-ups, and client communications
• Create, execute, and manage email marketing campaigns in Hubspot to nurture leads and support sales initiatives

Campaign Execution & Analytics:

• Plan, execute, and track marketing campaigns, including email, LinkedIn, and digital ads, to build brand awareness and generate leads
• Leverage Hubspot for campaign automation, tracking engagement, and reporting on performance
• Analyze the results of marketing campaigns and provide insights for optimizing future campaigns

Hubspot Management:

• Manage client lists, segment contacts, and track engagement through Hubspot
• Set up and maintain automated workflows to support marketing initiatives and lead nurturing

Sales Team Support:

• Collaborate with the sales team to create and refine materials that support their outreach, including case studies, proposals, demos, and other resources
• Gather feedback from the sales team to continuously improve marketing collateral based on campaign insights

Performance Reporting & Optimization:

• Track and analyze the effectiveness of email campaigns, sales decks, and other marketing materials in Hubspot
• Provide insights and recommendations to optimize marketing strategies and improve results

Ideal Candidate

• Education:
  Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience:
  2-3 years of experience in a marketing, content creation, or digital marketing role, including experience with social media content, video editing, and email campaigns, is preferred
• Proven Work:
  Ability to showcase portfolio or examples of social media content and video work that demonstrate engagement and success
• Location:
  This is a remote position, though the ideal candidate will be located in or around the Greater Toronto Area for occasional in-person collaboration
• Email Marketing & Campaigns:
  Experience creating and executing email campaigns, focusing on lead nurturing and optimization
• Marketing, CRM & Analytics Tools:
  Proficient in Hubspot and other marketing tools for campaign management, performance tracking, and generating actionable insights
• Sales Support:
  Able to collaborate with the sales team to create and refine marketing materials
• Communication Skills:
  Excellent written and verbal communication, with the ability to craft clear, compelling messaging
• Organized & Collaborative:
  Highly organized, managing multiple projects effectively while working well with others

Why Nova?

• Impact:
  Work in a dynamic, innovative company where your contributions directly drive success and growth
• Culture:
  Join a close-knit, collaborative team where everyone's input is valued and innovation is at the heart of what we do
• Flextime:
  Nova puts a tremendous amount of its trust in its employees to define their own work schedules with their managers with a codified flex-time program
• Unplug:
  We have made an explicit commitment to take responsibility in doing our part to support our team's mental health and emotional wellbeing at work. Our minimum vacation policy is four weeks per year.
• Competitive Compensation:
  We offer a competitive salary along with a performance-based annual bonus
• Benefits:
  Comprehensive health benefits plan, including medical, dental, and vision coverage
• Work from Home Support:
  Nova provides an annual allowance to cover home office needs and work-from-home expenses