Social Media Manager 13 month contract

ROLE SUMMARY

This is a fixed term contract of 13-14 months as our Social Media Manager. Working as a member of the Content team, the role contributes to developing the overall social strategy and leads the planning and execution of content plans for consumer-focused social media platforms. Specifically, this position is focused on growing and engaging an online community of connected advocates who enthusiastically and frequently share our stories within their communities. This includes managing the overall social content calendar for the Consumer/Leisure audience segment while developing and distributing content through active community management of Destination Toronto's consumer-focused social platforms. This also includes managing the ambassador program, and planning and delivering contributor activations on the platforms. This position will lead paid social planning and creative development for always-on content initiatives while collaborating with other teams on paid media campaign-related social activations across all markets. This position will leverage analytics to develop actionable reports and insights supporting organizational objectives.

CORE RESPONSIBILITIES

Program:

• Assist the Senior Manager, Content with the development and presentation of social media strategy
• Co-manage (with Digital Content Specialist & Marketing Coordinator) user-generated assets, including sourcing, categorizing and managing permissions
• Identify trends and emerging social platforms
• Summarize insights and conversations and work closely with Senior Manager, Content on the creation of actionable reports in support of organization objectives, to create testing scenarios and adapt forward planning
• Attend Destination Toronto stakeholder and member events/properties for the purpose of generating real-time social content
• Liaise with contracted agencies and suppliers as required
• Ensure consistent and compelling execution of Toronto brand in all channels

Community Management:

• Build and maintain a robust social publishing calendar
• Diligently maintain the calendar on shared department platform
• Develop content and publish to Destination Toronto platforms, aligned to calendar and supporting consumer-focused initiatives
• Research and source photography and manage rights for UGC content across platforms
• Moderate and respond to user content and conversation within brand channels to drive engagement
• Leverage social listening to surface customer insights, identify influencer opportunities or measure/report on social program impact

Ambassador Program:

• Identify, recruit and manage a local network of Toronto ambassadors for the purposes of social and content collaborations (ex. My Toronto, Instagram takeovers, etc), including content planning, scheduling and reporting
• Participate in social media ambassador editorial advisory group and implement strategic plans as needed

Paid Social:

• In collaboration with media agency, develop and manage core paid social media plans in support of organization objectives for Consumer/Leisure segment
• Collaborate with marketing leads in the planning of campaign-related paid social activity and integration within publishing calendar
• Lead development of paid social creative for always-on program, collaborating with internal and external creative resources as appropriate

KNOWLEDGE

• Strong understanding of all social media platforms
• Strong understanding of content marketing and social communications
• Knowledge of project management and planning
• Knowledge content and social performance measurement
• Knowledge of the visitor economy and tourism industry an asset
• Knowledge of the latest marketing and technology trends, with a focus on social

ABILITIES, SKILLS AND COMPETENCIES

• Excellent ability to communicate
• Strong interpersonal skills
• Excellent problem solving abilities
• Skilled writer and creative thinker
• Ability to build and maintain strong working relationships
• Ability to evaluate and adjust tactics to effectively drive results
• Initiative and judgment required to manage and coordinate publishing activities and to provide advice to internal clients
• Ability to juggle many projects simultaneously
• Demonstrated ability to work under pressure and meet tight deadlines

EDUCATION

• University degree in Marketing or another field directly related to the position, or an acceptable combination of education, training and experience
• Some formal training in social media would be considered an asset

LANGUAGE

• English essential

EXPERIENCE

• Minimum of 5 years of experience in social media (marketing, advertising, media relations or social media)
• Experience in contributing to the development and implementation of content marketing and social media plans
• Experience in social platforms and reporting tools
• Experience in local tourism industry is an asset

How to Apply

Please send your resume to *** and clearly indicate the application is for the position of 'Social Media Manager - Contract' in the subject line.

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

ABOUT DESTINATION TORONTO

Toronto's visitor economy is a vital economic engine for the city, generating $7 billion in visitor spending in 2023. Destination Toronto's mandate is to reflect the breadth and diversity of Toronto's people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto, the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport, Destination Toronto markets and promotes the city to attract visitors and major meetings and events, and supports local businesses to maximize the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.