SEO TECHNICAL SPECIALIST FOR CANADIAN LAW FIRM REMOTE OR HYBRID

SEO TECHNICAL SPECIALIST FOR CANADIAN LAW FIRM (REMOTE

OR HYBRID)

Mission:

Auger Hollingsworth is an accident and injury law firm with offices in Ottawa and

Toronto and is determined to become Ontario's largest personal injury law firm.

You must have professional experience in technical SEO and content creation which

increases SEO rankings, traffic and conversions to build authority and brand awareness

for our law firm.

The main goal is to acquire high-quality links from other websites to our own to boost

organic traffic and authority. You must have agency experience executing outreach

strategies to secure high quality backlinks from prestigious websites and media outlets.

This is an opportunity for a digital marketing professional to not have to juggle

numerous clients! You will have only one client to work with and that is our law firm!

This is a full-time remote or hybrid role.

Day-to-Day Responsibilities, Activities and Deliverables:

 Grow our organic presence by working with our marketing team to optimize traffic

and conversion rates for organic traffic and build out a best-in-class SEO strategy

 Develop and execute a well-informed strategy for SEO growth and new content

generation.

 Conduct ongoing keyword and traffic volume research to generate traffic and in-

market audience generation.

 Execute ongoing optimization of blog and site metadata and images for SEO.

 Conduct ongoing video optimization on Wistia, YouTube, and other streaming

portals.

 Report weekly on SEO critical metrics (including Ranking, Traffic, CTR,

Conversion, Visibility, Competition ranking, and CPA).

 Conduct ongoing SERP analysis and optimize on-page content and internal link

architecture.

 Identify and resolve crawl errors, sitemaps, site speed issues, and any other

technical issues that can impact ranking.

 Work with the marketing team on creating and testing white-hat link building

strategies that align with Google's guidelines.

 Assess and identify internal linking opportunities and broken links.

 Keep track of anchor text relevancy, the disavow file, and other areas related to

the overall backlink health of the website.

 Conduct competitor analysis to uncover gaps in backlink profile and identify

areas of opportunity for improvement.

 Assist with content creation, copywriting, and editing on an as-needed basis.

Reporting to the Co-founders of the law firm, you will be expected to:

 Drive >10% organic traffic growth across on a quarterly basis by executing,

developing and innovating on SEO systems.

 Drive >5% organic conversion growth on a quarterly basis by executing,

developing and innovating on SEO systems.

 Drive >15% organic ranking increases on a quarterly basis by executing,

developing and innovating on SEO systems.

 Deliverables are always on time, high quality, and aligned to client goals.

Minimum Requirements

 University degree required (preferably in Computer Science or Marketing). New

graduates with relevant experience welcome.

 3-5+ years Digital PR & Outreach and/or SEO/Organic search marketing

experience. Ideally, agency experience with strong references.

 An in-depth understanding of CURRENT search engine behavior:

 Applied knowledge of keyword research, on-page optimization, ranking factors,

technical factors (display code JavaScript, CSS, html, xml sitemap), and SEO

Audits.

 Applied knowledge of keyword analysis for products/services/industries.

 Analytical/problem solving skills and attention to details skills (quality).

 A working knowledge of HTML, CSS, JavaScript, and/or other programming

languages.

 Staying up to date on current industry practices, news and algorithm updates.

 SEMRush, Ahrefs, Majestic, Screaming Frog experience.

 In-depth knowledge of GA4 and all other related tools, including third-party

keyword research, SEO and optimization tools.

 Strong Technical SEO understanding & background.

 Familiarity with paid search marketing and how paid & organic search works

together.

Culture:

 We promote individuality and support diversification. We foster a work

environment comprised of legal professionals with varied skills, lifestyles, and

opinions. Diversity and inclusion are integral parts of our strategic plan for

success. The Firm is committed to recruiting, retaining, and promoting

professionals of diverse ethnicity, culture, race, gender, and minority orientation.

 We offer a collegial work environment with competitive hourly pay in a remote

work setting with flexible hours.

 Strong, competitive compensation with solid benefits package

 The personal reward associated with playing a role in the growth of a cool law

firm - plus it is a rare opportunity to transform an entire industry - you can be

especially proud to tell you family about the significant impact you are having in

changing the way injured people get help.

Compensation and Perks:

 $50,000 to $80,000 annual salary plus bonus incentives depending on

experience

 Unlimited Vacation policy

 Pension matching program

 Full health and dental benefits

 A hybrid work environment

Our Core Values and What We Believe In

 We get it Done.

 We have No B. S. Accountability.

 We are driven to Win.

 We serve with Integrity.

 We execute with Excellence.

How We Promote Equity, Cultivate Leaders, and Grow Together.

 Auger Hollingsworth is dedicated to a culture where everyone can show up to

work as their full, authentic selves.

 We believe the way we do one thing is the way we do everything. We will speak

out against injustice when we see it, we commit to deepening our anti-racist

practices, and we create tools and community that are equitable and accessible.

 We are committed to honoring, celebrating, and fostering diversity and inclusion

on our team, in our clientele, and within our community. We value, respect, and

support all types of diversity across all identities including, but not limited to

ethnicity, race, gender, LGBTQIA+, age, religion, and abilities.

 We take responsibility for the community we are creating and we are here to

contribute to the progression of our society to a more inclusive and equitable

one.

Apply in Confidence

Send an email by January 24, 2025 with the subject line that states 'SEO Technical

Specialist' to Richard Auger at Richard@ahinjurylaw. com with the following:

● Cover letter (or short video) with description of why you are aligned with this role and

why you are interested in this role. Tell us about your SEO skills and experience

● Tell us about 2-3 of your greatest wins in helping the companies you have worked

with to grow their business and bottom line?

Please also include a link to your LinkedIn profile.

All applications will be held in strict confidence. We thank all candidates for their

application but will be con.