Senior Marketing Manager

XYZ Storage isn't like any other storage company. Over the last 27 years, We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of this story, is the understanding that moving and storage can be stressful and often disruptive. It's our desire to help people and the communities we are connected to when they run out of space. We know our customers appreciate the value of space, and feel relief that all of their belongings will be kept safe, secure, and accessible for whenever they need them. And most importantly, we want them to feel that the entire storage experience is as simple as XYZ.

Here, we are offering an opportunity to try something new, to learn, to do meaningful and impactful work, and it's yours for the taking. You can join our growing team, as we are currently filling a Senior Marketing Manager position.

Compensation:

• $80,000 - $150,000

The Extra Perks:

• Free Lunch
• Benefits Program
• Paid Courses
• Paid Personal Days
• Annual Bonus
• Milestone Appreciation Awards and Gifts
• RRSP Program with Matching
• Mentorship
• Career Path
• Paid Training
• Birthday Recognition and Gifts

At XYZ Storage, we take pride in our team of dedicated professionals who bring energy and enthusiasm to the workplace every day. Our team members are seasoned experts in self-storage solutions, and foster a supportive environment that helps everyone grow and thrive. Together, we work towards a shared mission: To make space - delivering an exceptional storage experience for our customers. It's this passion for excellence and teamwork that defines us-and it's exactly what we seek in every new hire who joins the XYZ family.

The Marketing Manager is responsible for leading and executing our marketing strategy in the Canadian marketplace.

About You:

You're a creative and strategic marketer with a passion for crafting locally resonant programs and top-tier campaigns that enhance brand affinity and position XYZ Storage as the premier choice in self-storage. In this role, you'll oversee the company's marketing budget, spearhead impactful initiatives, and manage vendor relationships to ensure successful project outcomes that align with our brand vision.

There are four main areas to this role.

Financial Management:

• Responsible for the marketing budget with an emphasis on increasing conversions and decreasing the cost of acquisition
• Responsible for the marketing line item feeding into the operating budgets

Technology Management:

• Track events in G4A to be able to evaluate campaigns and provide executive level reporting to internal and external stakeholders.
• Create and analyze customer acquisition and google analytics data weekly to relevant stakeholders
• Manage Hubspot and optimize email marketing campaigns to increase conversion and repeat customer rates
• Implement a referral program to increase customer referrals and decrease customer acquisition costs

Relationship Management:

• Develop and nurture relationships with businesses to attract and retain them as returning customers
• Create partnerships with businesses to incentivize them to refer their customers to XYZ Storage
• Implement customer surveys for inquiring, current, and previous XYZ Storage customers to gauge customer happiness, likelihood to return, and price sensitivity
• Collaborate with the operations team to train employees on the roll out of new marketing initiatives
• Manage external stakeholders, including but not limited to, data analyst, SEO agency, web development team, creative agency, and acquisition agency

Strategy:

• Create marketing strategies and procedures to bring new facilities to full economic occupancy once opened
• Develop and execute a marketing strategy for our storage facilities to maintain high economic occupancy rates
• Formalize and adapt the marketing mix based on market, and economic conditions
• Responsible for understanding the legal marketing responsibilities of a company outlined in CASL and following them for all marketing initiatives
• Manage all digital marketing channels to ensure brand consistency
• Forecast revenue, yield management, and occupancy rates by performing competition surveys, competitive analysis, and understanding the new operators in the market
• Identify new marketing channels to further drive marketing KPIs

The most important thing is to learn and have fun everyday! Responsibilities are not limited to those listed above, as the role may be expanded to undertake other related duties.

Qualifications:

• 5+ years of marketing experience
• Proven ability to execute multiple projects while prioritizing deliverables
• Excellent project management or organizational skills, with a high attention to detail
• Hubspot, Adobe Photoshop, and Canva experience is an asset
• Data-driven and can analyze metrics and adjust strategy to optimize performance
• Understanding of Tableau and GA4 is an asset
• Ability to understand and manage full stack development
• Understanding of SEO,SEM, and paid campaigns
• Self-starter with a discipline for goal setting, metrics, and driving decisions
• Strong communication skills, verbal and written
• Comfortable in a collaborative environment

In this role, you'll be based at our stunning head office at 459 Eastern Ave, Toronto. Our space is designed to inspire, featuring a private gym, showers, bike storage, and a sprawling outdoor patio with breathtaking views of the Toronto skyline. Plus, we're just minutes from the beaches!

Here, you'll collaborate closely with our senior leadership team to shape and execute the company's strategic vision. You'll work hand-in-hand with our head of marketing, gaining invaluable experience and making a real impact on the direction of our marketing initiatives.

This is a dynamic, exciting role where you'll be challenged, supported, and given every opportunity to grow to your full potential. Ready to take your career to the next level? Apply today and join the XYZ family!