Paid Search Supervisor

Purpose of the role:

The Search Supervisor manages a team usually composed of one to two levels of employment:

• Senior Managers and Managers
• Assistants

Working closely with the Directors, the Search Supervisor is expected to manage the client's objectives and manage/oversee the day to day paid search executions.

The Supervisor is responsible for managing a team of 2+ individuals and although the role is focused on paid search it is expected that the candidate has a high-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers.

Key to this role is having a strong understanding of paid search fundamentals, ad serving and tagging technology, data analysis and communication to help drive performance results for PHD clients. This position will work closely with the Account Management and the Client Strategy & Development teams. A successful supervisor will need to provide analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

The Role & Expectations

Client Engagement:

• Participate in and help lead client meetings, status and reporting calls
• Ability to effectively communicate processes, tactics and best practices to clients
• Proactively identifying and discussing technology/advancements and platform opportunities for improvement.

Communication & Collaboration:

• Ensure active voice within cross functional collaboration.
• Build and maintain effective relationships with colleagues to ensure clear understanding of the overarching, high level business objectives.
• Be able to effectively communicate and teach processes and best practises to peers and members of the team.
• Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
• Participate in writing internal and external POV's

Accountability:

• Lead team to complete thorough quality checks of campaign set up; billing system and in platform
• Ensure timely and accurate campaign launch and delivery across client portfolio
• Organize team to deliver all reports and insights to meet deadlines set by client teams
• Displays organizational capabilities to track progress, execution and consistency of Paid Search advertising campaigns across client portfolio
• Contribute to corporate mandates and education of all staff, including writing POV's, creating presentations, and sharing industry news.

Financial Management:

• Lead a team to manage campaign budget pacing across client portfolio
• Provides guidance for clients that allows them to be efficient with their media dollars across channels.
• Lead analysing and co-ordinate closing billing estimates with team
• The ability to prevent and troubleshoot financial issues

People Management:

• Build and maintain motivation within team.
• Consistently mentors and coach's junior colleagues in their development, including managing, carrying-out and presenting compelling plans and approaches.
• Assist in the training and development of junior staff, including the review of data entry and reporting to ensure accuracy, quality, and overall understanding. Mentor more junior staff in increasing knowledge base across planning, reporting, and optimizing campaigns.
• Have strong program management and organizational skills being able to manage team members working on multiple projects at once
• Maintain and advance partner relationships with sister agencies and vendors

Leadership:

• Exhibits responsibility for overall quality assurance across all accounts including data and reporting accuracy.
• Provide mentorship and guidance with team members.
• Demonstrate core company values on a day to day basis.

Media/Business Acumen:

• Previous experience with Paid Search strategy and implementation
• Possesses understanding of Paid Search advertising campaign management and optimization practices that can help clients meet their business goals
• Understanding of business concepts and client objectives in order to identify campaign expansion opportunities
• Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
• Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
• Understanding of broader media planning and buying - to ensure integration / coordination with wider media objectives occur
• Understanding of post-click tracking through the use of pixels or Google Analytics
• Google Ads certification is a plus

Your Responsibilities

• Lead a team responsible for compiling data across Paid Search platforms including analysis for insights, optimizations and future strategy development
• Create weekly/monthly reporting templates focused on showcasing client KPIs
• Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations.
• Demonstrates strategic insight to develop long term execution plans from client's stated business objectives and lead the implementation of those plans
• Oversee training and mentoring of Managers and Assistants
• Present strategy and performance to clients explaining rationale and key insights
• Campaign budget pacing
• Oversee development of keywords and ad copy following PHD and client-specific best practices
• Co-ordinate the upload and launch campaigns in appropriate platforms within team
• Perform thorough quality checks to ensure accuracy of set up across team
• Oversee campaign billing information into Prisma billing system and assist in input when needed
• Monitor client, competitor and industry changes
• Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
• Utilize campaign management tools to execute campaigns and improve overall performance
• Build and maintain productive working partnerships with vendors, client teams, and agency partners/teams.

Qualifications:

• Bachelor's degree in marketing, advertising or communications, MIS or stats preferred
• 2 years of work experience (1+ years managing programs focused on delivering and optimizing paid search campaigns, preferably working with Fortune 500 brands)
• In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
• Be a proactive self-starter