Media Planner

Working for PHD Canada

PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the Role:

The Planning Manager is expected to support the Integrated PHD team by delivering client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Planning Manager will have a strong knowledge of the client's business and apply that knowledge to help the PHD integrated team to drive results and exceed client KPIs

You will become an active member of an enthusiastic team of cross discipline professionals. You will give your best and bring out the best in others to elevate the overall performance of the team. You will be increasingly involved in the ongoing day-to-day work with specific focus on liaising with the integrated team to create a superior plan designed to exceed the defined success metrics. This will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.

You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable opinions, perspectives and hypotheses. You will be focused on the development of the most intuitive, progressive and business-driving plans for your clients while supporting other groups across PHD to ensure the ongoing health of the agency.

Your Responsibilities

• Media Planning- Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance
• Team- Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking
• Client Management- Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business
• Cross Team Alignment- Work across multiple teams - strategy, marketing sciences, activation, business lead - and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms

Some Specific Responsibilities:

• Maintain appropriate confidentiality of client and agency information
• Key contact on client business as appropriate
• Responsible for overall media process (planning/buying/on-line/strategy/data management etc)
• Adhere to deadlines and keep supervisor and team member up to date on progress and pending projects
• Technical skills
• Efficiently prepare presentations in PPT and Word
• Use excel shortcuts and tools (ie pivot tables, sumif, average, etc)
• Manage relationships with appropriate partner agency personnel
• Organize and book meetings
• Develop meeting agenda and content
• Input into full agency team documents, POV's, opportunities
• Participate in or lead ideation sessions
• Meeting documentation
• Presentation Skills
• Work with Sr. team members to prepare and rehears for external presentations
• Present in an accurate, organized, and logical manner
• Adapt presentation style to audience
• Client Interaction / Satisfaction
• Establish cooperative working relationships with client(s) to improve business performance
• Actively participate in meetings by sharing ideas, asking questions, and listening attentively
• Engage the Activation and Performance Teams
• Actively input/develop campaign/client overview
• Actively input/develop briefing documents
• Billing and finance management
• Manage Pre and Post Buy reports
• Actively engaged in execution and optimization strategies
• Partner to develop meaningful insights, opportunities and solutions
• Understanding client marketplace dynamics (economic, sales, competitive, consumer)
• Contribute/create competitive media reports
• Track competitive business success/growth/declines
• Engage PHD network for global trends within relevant category
• Ensure utilization of PHD proprietary and industry research tools in plan development
• Fully understand the financial and billing position of each client including budget management and BCR generation
• Preparation/Contribution of reports and strategic analyses to clients
• Annual/campaign media plans
• Competitive Reviews
• Various POV's of media Opportunities
• Meeting minutes
• Status reports
• Post buy reports
• Campaign Tracking reports
• Traffic sheets
• Position reports
• Comparison analysis (year over year, campaign v campaign, market v market etc)
• Develop in depth knowledge of all media - offline and online and strategies
• Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
• Demonstrate solid expertise/knowledge of data and analytics
• Manage client training from a media/communications perspective

Key Qualifications

• University/College education in marketing, communication or other relevant related fields
• 1+ years of experience in media or related fields
• Bilingualism an asset but not required
• Working knowledge of digital and traditional media ecosystem
• Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
• Working knowledge of Excel and Microsoft Office Software

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

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