Marketing Content Manager

OpsGuru
CA - Ontario - Ontario
January 31, 2025

At OpsGuru, we're a people-first, customer-obsessed company motivated by our passion for empowering organizations of all sizes to embrace the power of Cloud technology through impactful, reliable and scalable consultancy services.

Our team is made up of technical experts, creatives, salespeople, and many more. We work together to drive our mission forward and raise the bar for our customers daily, bringing their vision to life. We strive to be a workplace of inspired minds by fostering an environment that encourages innovative thinking, where everyone can grow and contribute to achieving their goals.

Our long-term vision is to continue being an innovative and inspiring company that our customers and employees admire, and we invite you to join us!

About the role:

As the Content Marketing Manager at OpsGuru, you will be crucial in shaping and implementing our B2B marketing strategies. You will be responsible for developing comprehensive marketing plans to enhance brand visibility, generate qualified leads, and drive sales growth. This role requires a strategic thinker with a solid understanding of B2B marketing who can leverage market insights to create compelling marketing campaigns and initiatives.

You will work closely with cross-functional teams, including the SLT and sales, to ensure our marketing efforts align with overall business goals. You will focus on creating and executing data-driven marketing campaigns that effectively communicate our value proposition to target audiences. Additionally, you will manage the marketing budget, analyze campaign performance, and provide actionable insights to optimize our marketing efforts.

What you'll be doing:

Strategy Development:
Develop and implement B2B marketing strategies aligned with the OpsGuru goals and objectives. Conduct market research and analyze trends to identify opportunities and challenges.
Campaign Management:
Plan, execute, and manage multi-channel marketing campaigns, including digital, social media, email, content, and traditional marketing. Monitor and optimize campaign performance to maximize ROI.
Lead Generation:
Design and implement lead generation strategies to attract and nurture qualified leads. Utilize various marketing techniques, such as content marketing, SEO, SEM, and email campaigns, to drive lead acquisition.
Brand Management:
Oversee brand consistency and integrity across all marketing materials and channels. Ensure the brand message is compelling, clear, and aligned with the company's values.
Content Creation:
Collaborate with cross-functional stakeholders to create engaging and relevant content for various platforms. Ensure content is aligned with marketing strategies and resonates with target audiences.
Event Management:
Plan, coordinate, and execute industry events, trade shows, webinars, and conferences to enhance brand visibility and generate leads. Manage event logistics, budgets, and post-event analysis to measure success and ROI.
Analytics and Reporting:
Track and analyze key marketing metrics to measure the effectiveness of campaigns. Prepare regular reports for senior management and provide actionable insights to guide future strategies.

Your skills & experience:

5+ years working experience in marketing-related positions, preferably in technology
2+ years of Cloud Technology Industry experience and knowledge
Excellent writing and editing skills, with strong attention to detail
Strong communication, logic, innovation, and collaboration skills
Project management skills and the ability to manage multiple projects at once
Knowledge of SEO/SEM and content marketing best practices
Experience with CMS and CRM (Hubspot) and other marketing tools
Bachelor's degree in marketing or related field (preferred but not required)

What's in it for you:

Compensation & Perks

Competitive compensation package
Retirement Savings Matching Program (RRSP)
Access to the latest tech
Partnership with Perkopolis Discounts

Flexibility & Time Off

Remote first work environment
Flexible work hours & location
Paid parental leave options

Health & Wellness

Employer paid health & dental premiums
GreenShield+ Counselling Mental Health
$500 in Health Care Spending Account annually

Growth & Development

Peer recognition rewards

At OpsGuru, we encourage employees to bring their whole, authentic selves to work. By sharing and embracing unique backgrounds, experiences, and perspectives, we learn from each other, innovate, and create a dynamic environment where we can be and achieve our best.

We're dedicated to ensuring each member feels a sense of belonging, safety, and respect. At OpsGuru, your unique voice is heard and embraced, and you meaningfully contribute to decision-making and the organization's growth.

OpsGuru is committed to an equitable employee experience, opportunity, and support. If you require accommodations or support during the recruitment process, please email us at ***.

Read the full job description and apply online on the recuiter's web-site

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