Insights & Optimization Senior Manager

Expedia Group
CA - Ontario - CANADA - -
January 22, 2025

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Senior Insights & Activation Manager

The Traveler Business Team has a mission to deliver the most convenient, rewarding, and memorable ways for people to travel and explore the world. This division has responsibility to build and drive the growth of our global consumer business across our Expedia, Hotels. com and Vrbo across all our lines of businesses including Hotels, Vacation Rentals, Air, Car, Packages, and Insurtech.

Are you a high-performing and influential individual contributor with a demonstrated ability to provide insights & optimization recommendations to drive capital allocations decisions? Do you enjoy applying marketing insights, principles, and playbooks to solve complex business issues and opportunities?

We are looking for an experienced Senior Insights & Activations Manger to join our Global Markets team in Canada.

In this role, you will:

Identify opportunities through customer and market insights to grow share for the Canadian point-of-sale
Build meaningful insights and recommendations that drive localized strategies to reach growth targets for Expedia Group Brands in Canada
Devise methods and procedures for building (re)allocation recommendations at a POSa level for multiple channels to drive performance
Demonstrate understanding of the financial impact of decisions/solutions to drive projects and analyses that support the organization's mission
Work on customizing local market email campaigns and regional sales
Monitor performance of the CA POSa providing regular trading updates and find business opportunities to correct performance
Collaborate regularly with stakeholders to optimize supply competitiveness in key travel corridors
Ensure brand marketing activities are locally relevant (brand localization, marketing briefs, sales campaigns, messaging, imagery, destinations, etc. )
Generate customer (traveler), partner (supplier), market & competitor insights for regional stakeholders
Monitor the macro environment, including market trends and tracking local competitors
Create clear, concise, and organized communication materials to be presented to key stakeholders and leadership (e. g. , reports, dashboards, presentations, messages)

Experience and qualifications:

Bachelor's or Master's in a related field; or equivalent related professional experience
Distills data-driven insight into clear conclusions and actionable recommendations.
Deep analytical skills to analyse and build accurate estimates for different metrics (Spend, Revenue, transactions, GP, etc. ) for multiple Marketing Channels
Supports stakeholders to clarify and simplify their requests
Ability to influence at all levels of the organization
Expert skills in Microsoft Excel and PowerPoint

#LI-MF2

The total cash range for this position in Toronto is $131,000. 00 to $183,500. 00. Employees in this role have the potential to increase their pay up to $209,500. 00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels. com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals. com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup. com. The official website to find and apply for job openings at Expedia Group is careers. expediagroup. com/jobs.

Expedia is committed to creating an inclusiv.

Read the full job description and apply online on the recuiter's web-site

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