Sales Manager

Sales Manager - Ottawa, ON

Reports to:
VP/GM - Eastern Region

PATTISON Outdoor Advertising is Canada's leading Out-of-Home (OOH), Transit, Digital and static display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country provide clients with unmatched service, insights and campaign innovation.

As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to; initiate change starting from within and lead by example to reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity we aim to better ourselves and the world around us. We are PATTISON Outdoor Advertising and here everyone belongs.

Job description

The Sales Manager is responsible for the development and performance of all sales activities in their assigned market. This person staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. He/she establishes plans and strategies to expand the customer base in the marketing area and contributes to the development of training for their Account Executives.

What you'll do…

• Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
• Responsible for the performance and development of Account Executives.
• Prepares action plans by individuals as well as by team for effective search of sales leads and prospects.
• Initiates and coordinates development of action plans to penetrate new client categories.
• Assists in the development and implementation of marketing plans as needed.
• Conducts one-on-one scheduled reviews with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive's sales and activity performance.
• Provides timely feedback to senior management regarding performance.
• Provides timely, accurate, competitive pricing on client proposals submitted for approval, while striving to maintain maximum profit margin.
• Maintains accurate records of all pricings, sales, and activity reports submitted by Account Executives.
• Creates and conducts proposal presentations and assists in RFP responses.
• Assists Account Executives in preparation of proposals and presentations.
• Controls expenses to meet budget guidelines.
• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
• Recruits, tests, and hires Account Executives based on criteria agreed upon by senior management.
• Revenue forecasting, monitor territory and team revenues. Work with your VP/GM to set Business Plans and budget objectives
• Design compensation plans, sales incentives and commissions. Ensure territory revenue reporting is correct for commission statements. This includes working with Account Executives and the Credit & Collections team to manage client credit and collections to keep within corporate guidelines
• Maintains contact with clients and partners (OC Transpo, suppliers, operations and leasing departments etc.) in the market area to ensure high levels of client satisfaction.

Relationships and Roles:

Internal / External Cooperation

• Insures that all Account Executives meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes.
• Delegates authority and responsibility with accountability and follow-up.
• Sets examples for Account Executives in areas of personal character, commitment, organizational and selling skills, and work habits.
• Conducts regular coaching and counseling with Account Executives to build motivation and selling skills.
• Maintains contact with clients in the market area to ensure high levels of client satisfaction.
• Demonstrates ability to interact and cooperate with all company employees
• Willingness to travel and work in a national team of professional managers

Who you are…

• 5 years of experience in media sales management.
• A Bachelor's degree or equivalent in a related field of studies (business, admin etc.)
• Excellent oral and written communication skills in English
• Excellent oral and written communication skills in French, an asset
• Experience with industry leading software solutions
• Experience with B2B Sales
• Strong understanding of customer and market dynamics and requirements.
• Proven leadership and ability to drive sales teams.

• This position requires residency in the Ottawa region.
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What's in it for you…

We understand that there is life at work and life outside of work. Here are a few benefits we offer that support us to be our creative best.

• Hybrid work schedule

• Phone and car allowance

• Competitive Salary

• Group Benefit Coverage

• Annual Health and Wellness Credits

• Employee and Family Assistance program

• Education Assistance Program (Tuition Reimbursement Program)

• Paid Time Off and extra long weekends in summer

• Discount rates at other JPG divisions

Pattison Outdoor Advertising is an equal opportunities employer. We welcome and encourage applications from people with disabilities. We are committed to providing employment accommodation in accordance with applicable Human Rights Codes and accessibility laws. If you require an accommodation during the recruitment process, please advise our Human Resources department.