Auger Hollingsworth Accident & Injury Lawyers - DIGITAL PR & OUTREACH SPECIALIST FOR CANADIAN LAW

DIGITAL PR & OUTREACH SPECIALIST FOR CANADIAN LAW FIRM (REMOTE OR HYBRID)

Mission:

Auger Hollingsworth is an accident and injury law firm with offices in Ottawa and Toronto and is determined to become Ontario's largest personal injury law firm.

You must have professional experience in Digital PR, Outreach, SEO link building , thought leader positioning and content writing for SEO rankings which build authority and brand awareness for our law firm.

The main goal is to acquire high-quality links from other websites to our own to boost organic traffic and authority. You must have agency experience executing outreach strategies to secure high quality backlinks from prestigious websites and media outlets.

This is an opportunity for a digital marketing professional to not have to juggle numerous clients! You will have only one client to work with and that is our law firm!

This is a full-time remote or hybrid role.

Day-to-Day Responsibilities, Activities and Deliverables:

• Manage and execute on digital PR & Outreach campaigns
• Build and maintain relationships with journalists, bloggers, influencers, and other online media outlets
• Daily news scanning and monitoring of various PR platform tools to match suitable journalist queries to the legal industry
• Research and creation of newsworthy content supported by data and studies
• Conduct relevant research and write persuasive public relations submissions and guest blogs that are legal industry related.
• Secure high-quality backlinks, mentions, and coverage for the law firm on relevant and authoritative websites
• Measure and report on the performance and impact of digital PR activities using various tools and metrics such as SEMRush, MOZ, Ahrefs, Coverage Book, Data Studio, & and G4
• Stay updated on the latest trends, best practices, and opportunities in Digital PR and SEO
• Utilize outlets such as Qwoted to pitch journalists and secure high authority placements for our law firm.
• Develop compelling outreach messages through PR platforms and coordinate stories with journalists.
• Complete technical projects, including local directory projects, competitor analysis, and backlink audits.
• Develop and maintain strong personal relationships with key publishers and influencers (journalists, bloggers and PR professionals)
• Be a contact for our law firms media/PR-related inquiries.
• Present reports on a monthly and quarterly basis that demonstrate the results of PR outreach efforts and link-building campaigns.

Minimum Requirements

• University degree required (preferably in Computer Science or Marketing). New graduates with relevant experience welcome.
• 3-5+ years Digital PR & Outreach and/or SEO/Organic search marketing experience.
• An in-depth understanding of CURRENT search engine behavior:
• Applied knowledge of keyword research, link building, on-page optimization, ranking factors, technical factors (display code JavaScript, CSS, html, xml sitemap), and SEO Audits.
• Applied knowledge of keyword analysis for products/services/industries.
• Analytical/problem solving skills and attention to details skills (quality).
• A working knowledge of HTML, CSS, JavaScript, and/or other programming languages.
• Staying up to date on current industry practices, news and algorithm updates.
• SEMRush, Ahrefs, Majestic, Screaming Frog experience.
• In-depth knowledge of GA4 and all other related tools, including third-party keyword research, SEO and optimization tools.
• Strong Technical SEO understanding & background.
• Familiarity with paid search marketing and how paid & organic search works together.

Culture and Compensation:

• We promote individuality and support diversification. We foster a work environment comprised of legal professionals with varied skills, lifestyles, and opinions. Diversity and inclusion are integral parts of our strategic plan for success. The Firm is committed to recruiting, retaining, and promoting professionals of diverse ethnicity, culture, race, gender, and minority orientation.
• We offer a collegial work environment with competitive hourly pay in a remote work setting with flexible hours.
• Strong, competitive compensation with solid benefits package
• The personal reward associated with playing a role in the growth of a cool law firm - plus it is a rare opportunity to transform an entire industry - you can be especially proud to tell you family about the significant impact you are having in changing the way injured people get help.

Compensation and Perks:

• $50,000 to $80,000 annual salary plus bonus incentives depending on experience
• Unlimited Vacation policy
• Pension matching program
• Full health and dental benefits
• A hybrid work environment

Our Core Values and What We Believe In

• We get it Done.
• We have No B.S. Accountabilit.
• We are driven to Win.
• We serve with Integrity.
• We execute with Excellence.

How We Promote Equity, Cultivate Leaders, and Grow Together.

• Auger Hollingsworth is dedicated to a culture where everyone can show up to work as their full, authentic selves.
• We believe the way we do one thing is the way we do everything. We will speak out against injustice when we see it, we commit to deepening our anti-racist practices, and we create tools and community that are equitable and accessible.
• We are committed to honoring, celebrating, and fostering diversity and inclusion on our team, in our clientele, and within our community. We value, respect, and support all types of diversity across all identities including, but not limited to ethnicity, race, gender, LGBTQIA+, age, religion, and abilities.
• We take responsibility for the community we are creating and we are here to contribute to the progression of our society to a more inclusive and equitable one.

Apply in Confidence

Send an email by January 24, 2025 with the subject line that states 'Digital PR & Outreach Specialist' to Richard Auger at *** with the following:

● Cover letter (or short video) with description of why you are aligned with this role and why you are interested in this role

● Tell us about your Digital PR & Outreach skills and experience

● Tell us about 2-3 of your greatest wins in helping the companies you have worked with to grow their business and bottom line?

Please also include a link to your LinkedIn profile.

All applications will be held in strict confidence.

We thank all candidates for their application but will be contacting only those who we select to invite for an interview.