SVP, Media Insights and Analytics Pharma Agency

SVP, Media Insights and Analytics (Pharma Agency)

Old Toronto

CAD 125,000 - 150,000

About Avalere Health

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem.
Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do:
We are authentic.
We act with integrity.
We value difference.
We play for the team.
We enjoy the journey.

As the SVP of Media, Insights & Analytics, you will be accountable for the strategic direction and execution of the agency's media planning, data operations, analytics, and reporting offerings, managing a team of media strategists and planners, data and analytics experts, and the execution of strategic, impactful, and insight-driven client deliverables across the agency client roster.

In this role, you are responsible for the quality of work produced by and collaboration demonstrated across the multi-disciplinary teams, supporting new business development and growth within existing accounts, and strategically building and evolving the capabilities and offerings from the cross-functional teams.

What You'll Do

1. Act as a strategic partner to key stakeholders, advising on the use of media engagement and analytics to drive business objectives and decisions.
2. Drive adherence to organic growth roadmaps and business plans.
3. Represent the agency's media and analytics capabilities in new business opportunities and industry events.
4. Develop and support thought-leadership involving media, data, and analytics both internally and externally.
5. Build cohesive partnerships with cross-functional counterparts across agency to identify, support, and develop opportunities for organic growth, new capabilities, and innovation.
6. Collaborate with cross-functional leaders to ensure strategic alignment of deliverables with client needs.
7. Serve as point of escalation for client concerns and drive solutions to address needs.
8. Develop and foster a solution-oriented mindset across the team.
9. Lead media and data and analytics teams in engagements with clients to deliver ROI.
10. Monitor team pacing and work with team leaders to ensure profitability on client accounts.
11. Manage staffing plans to ensure resources are structured to support client needs and achieve agency objectives.
12. Partner with technology teams to develop and deploy machine learning models and AI-driven solutions to address specific challenges faced by our clients.
13. Stay updated with the latest trends, best practices and advancements in media, data, and AI.
14. Ensure teams understand and utilize industry best practices across media and data.
15. Ensure strategic lens is applied to media plans, performance reports, dashboards, and models leveraging actionable insights.
16. Actively listen to and resolve issues to support teams, remove barriers, and drive performance.
17. Lead overall performance management across teams, including goal setting and reviews.
18. Mentor and develop team leaders, fostering a culture of inclusion, innovation, and continuous improvement.
19. Partner with team leaders on staff development and team training needs.

About You

1. 15+ years of experience in the media and marketing strategy.
2. 7+ years management experience.
3. Deep pharma experience across diverse set of disease states and audiences.
4. Proven client relationship experience, with the ability to articulate complex concepts to non-technical stakeholders.
5. Proven ability to understand the client's business and bring strategic business thinking to lead team to develop the most effective media, audience, and data strategy in partnership with the cross-functional teams.
6. Proven ability to communicate in all channels effectively and handle difficult situations among team and/or client with tact and professionalism.
7. Experience leveraging complex modeling and advanced analytics to understand channel impact and ROI; knowledge of statistical significance and ability to communicate relative confidence and risk levels.
8. Robust understanding of the strategic value of strong data and analytics and how to commercially leverage data and analytics.
9. Strong problem-solving skills and a proactive approach.
10. Understanding of emerging technology and latest trends to drive innovation.
11. Advanced understanding across client verticals of media strategy, goal setting, and channel selection.
12. Proven ability to build cohesion among cross-functional teams, build strong internal partnerships to improve ways of working, develop capabilities, and drive innovation.
13. Strong leadership and team development skills, with experience in leading multi-disciplinary teams.

QUALITIES:

1. Confidence & Command:
   A willingness to share opinions and present recommendations with conviction.
2. Data Politician:
   An ability to get buy-in and bring harmony through socialization between colleagues, clients, and partner agencies to enable data-driven media and marketing strategy.
3. Problem Solving:
   An ability to effectively analyze and actively solve problems.
4. Persistence & Persuasion:
   An ability to push through ideas and to socialize the use of data and analytics to make strategic decisions.
5. Creativity:
   A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.
6. Curiosity and Forward Thinking:
   A natural inclination to explore, discover, and learn.
7. Adaptability, Flexibility, and Resilience:
   A comfort with fast-paced, changing business environments.
8. People Development:
   A desire to help talent grow and thrive in their career.
9. Collaboration:
   A desire to create a collaborative working environment.

What we can offer

Avalere Health aims to empower every employee to develop and thrive.
We empower our team with the tools, skills, and support needed to think differently and to solve healthcare's most complex challenges.

We are committed to embedding diversity and inclusion in every aspect of our organization.
We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices.
Our compensation and benefits package is benchmarked across the industry.
We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits.