Marketing Operations Manager

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada's fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.

Our product

Float is Canada's first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products-including corporate cards, bill pay, reimbursements, and financial services-rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we're disrupting the global B2B finance space-and we're looking for bold innovators to help shape the future of business finance.

About the Marketing Operations Manager Role:

We are looking for a dynamic Marketing Operations Manager to join Float's Revenue Operations team. This role is crucial in enhancing the effectiveness of marketing efforts through the use of technology, data analysis, and process optimization. You will be responsible for identifying technology needs, leading the implementation of marketing automation and CRM integrations, and managing incoming leads. You'll use data-driven insights and creative problem-solving to optimize operations across various teams.

Key Responsibilities:

• Campaign Management & Support: Oversee the technical execution of marketing campaigns, ensuring that marketing technologies (e.g., automation platforms, CRM, ad platforms and tools) are fully integrated and leveraged for optimal impact.
• Data & Analytics: Track, measure, and report on the performance of marketing strategies. Combining multiple data-sources such as spend, ad tracking, and different internal systems, develop and manage dashboards to monitor KPIs and provide insights to the marketing team.
• Process Optimization: Streamline and standardize marketing workflows to increase productivity, maintain high data quality, and support lead-to-revenue management.
• System Administration: Serve as the administrator for marketing technology platforms, managing integrations and data flow between systems such as HubSpot, Salesforce, or other CRM/marketing automation tools.
• Lead Management: Implement and monitor the lead scoring, attribution and nurturing processes within the marketing automation platform.
• Collaboration: Work closely with Sales, Marketing, and other departments to align strategies, facilitate data sharing, and improve lead handoff processes.

Requirements

• Bachelor's Degree.
• B2B Tech marketing experience with at least 2+ years of admin experience in HubSpot and strong experience with Salesforce.
• Strong analytical skills, able to draw insights and intelligence from marketing data.
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
• A deep understanding of attribution models, data hygiene, analytics.
• Demonstrated experience owning and running the governance of a marketing automation platform.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.

You'll be great in this role if:

• You're results-oriented. You're motivated by measurable success, setting and exceeding goals that drive customer satisfaction, retention, and growth.
• You believe the customer comes first. You'll advocate endlessly for our customers, and have a natural curiosity to understand their needs.
• You're eager to continue your own learning. Scrappy and voracious, you want to know the 'why' behind every answer. You're a creative product thinker who can combine quantitative thinking with a great aesthetic. Finding creative ways to work through obstacles is fun for you.
• You're a natural collaborator. You enjoy working cross-functionally, building strong relationships across sales, marketing, and product teams to drive alignment and deliver exceptional outcomes.
• You balance big-picture thinking with an eye for detail. You can zoom out to see the broader strategic goals while also diving into the details that ensure flawless execution.
• You have a knack for process design. You enjoy creating systems that scale, designing streamlined workflows and automating repetitive tasks to improve overall operational efficiency.
• You have a data-driven mindset. You can analyze and interpret data to make informed decisions, identify trends, and continuously optimize processes for efficiency and effectiveness.
• You're tech-savvy and adaptable. You have experience working with various tech tools and you can quickly adapt to new technologies as needed to streamline operations. Experience with CRM systems, automation tools, and sales efficiency platforms such as Salesloft, Koala, and others is preferred, depending on the specific focus of the role.

This role won't be a fit if:

• You are uncomfortable experimenting with novel approaches to solve challenges.
• You want detailed to-dos for your tasks and projects.
• You prefer stability over change.
• You aren't comfortable prioritizing your own to-do list.
• You are committed to your individual success over that of team successes.

Don't meet every single requirement? If you're excited about this role, and you strongly align with our values but your past experience doesn't align perfectly, we encourage you to apply anyway. You may be the right candidate for this, or other future positions.

Benefits

• Competitive compensation & total rewards.
• Flexible work hours and time off when you need to recharge.
• Small team = lots of autonomy to make an impact.
• Opportunity to work with and learn from a world-class team.
• A personal Float card with a quarterly stipend to spend on what matters most to you.
• A dog-friendly office.
• Being able to say you helped build Canada's best modern financial institution.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting