Marketing Associate, Digital

Thursday, December 19, 2024

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio.
As the only bank solely dedicated to serving homeowners 55 and up, we're passionate about helping Canadian homeowners live retirement on their terms.
We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

OUR VALUES, OUR PASSION

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

• Courage to Act.
  Do the Right Thing
• One Team.
  One Vision
• Think Long-Term.
  Ever-Evolving

POSITION SUMMARY:

The Marketing Associate, Digital role will work closely with the team and contribute to the development of digital marketing programs, campaigns, and initiatives, and execute the deliverables that will achieve them.

MAJOR ELEMENTS OF THE ROLE:

• Works with Manager to conceptualize, develop, and implement marketing acquisition campaigns through existing channels and by identifying new ones.
• Works closely with internal team members and external partners (digital marketing agency, Google, digital media partners) for day-to-day activities (content creation, creative development, campaign setup and optimization, A/B testing, monitoring, minor website updates, coordinating larger website updates and testing with digital agency).
• Assesses and analyzes campaigns and coordinates efforts across online and offline channels to optimize investments with internal partners.
  Writes, proofreads, and edits content for various marketing activities including our website and advertisements.
• Collaborates and partners with marketing team members, UX teams, and sales management to ensure the customer experience is optimized in campaign execution and fulfillment.
• Helps manage existing partnerships and assists in the development of new strategies to support growth, including management of events, conferences, seminars, and other educational programs that help build awareness.
• Develops work-back schedules, leadership updates, maintains editorial calendars, and develops timely and relevant social posts.

Reporting, Analysis & Budget Support

• Ensures frequent monitoring, tracking, and reporting of all marketing campaigns through analysis of large data sets.
  Leverages analysis to identify opportunities to optimize or course-correct programs.
• Tracks key business metrics and contributes to forecasting and reporting on consumer marketing initiatives and results.
• Works with the Manager to update budget notes and forecasting.
• Assists with processing of invoices and vendor follow up as required.

SKILLS AND EXPERIENCE REQUIRED:

Qualifications

• 2-4 years of digital marketing experience, preferably in the financial services sector.
• Media agency experience preferred with strong technical skills and an advanced knowledge of digital marketing media and social media platforms (including Google AdWords, Google Analytics, Facebook, and other digital media platforms).
• Experience with WordPress is an asset.
• Bachelor's degree or a graduate degree is an asset but not required.
• Experience in content development, copywriting, basic design, and project management.
• Experience with social media management, reporting, and development of campaigns in CRM platforms is an asset.
• Experience with basic data analytics and reporting.
• Proficient with Word, PowerPoint, Excel, Adobe Suite, and Canva.

Attributes

• Critical thinking skills.
• Meticulous attention to detail and organizational skills.
• Demonstrated oral and written communication and presentation skills.
• Resourceful, self-driven character including innate curiosity, desire to learn, achievement orientation, and strong desire to continuously improve the status quo.
• Ability to collaborate with multiple stakeholders internally and externally, up to senior management level.
• Excellent time management skills, and effectively manages and prioritizes workload under tight deadlines.
• Passionate about serving and empowering the 55 and better population and focused on ensuring a customer-centric approach.
• Hybrid office environment.

WHY WORK AT HOMEEQUITY BANK?

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility - an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture - With People at the Centre

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including Greater Toronto's Top Employers 2024, Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business:
Canada's Top Growing Companies 2022 (third year since 2019), Canada's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row, and Achievers Top 50 Most Engaged Workplaces 2023.

Growth and Opportunities

We provide challenging and rewarding careers in a wide variety of fields.
We continuously develop and train our employees through professional growth opportunities and on-the-job training.
We also encourage our employees to develop professionally and personally through a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values.
For these reasons, we have created several programs that make it easy for our employees to say 'great job' to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President's Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice.
Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks

HomeEquity Bank offers a competitive total rewards package that includes:

• Extended health and dental benefits.
• Employee & Family Assistance Program.
• Employer-Matched Group Retirement Savings Plan.
• Employee Share Investment Plan.
• Well-being initiatives including:
  a wellness account; virtual self-care programs and extended mental health benefits.