Growth Marketing Associate

Natural Factors
CA - Ontario - Old Toronto
December 29, 2024
Marketing

Who we are

At Alan we are on an important mission to empower everyone to live a longer, healthier life. Our goal is to extend the quality years of life expectancy for everyone.

We are empowering our members to live a longer and healthier life with a 'one-stop health partner' model seamlessly integrating insurance, prevention, affordable care access and well-being services. We are redefining healthcare by being both a health insurer and a provider, creating the most member-centric experience in a vast market. We go above and beyond for our members and companies to overcome the day-to-day health obstacles and our product is built to address the biggest pain points they face. With Alan, you're never alone.

We partner with 30,000+ companies, with 700K+members, and have €500M+and growing ARR. The team is 600+ people, and we operate in France, Spain, Belgium, and Canada.

How we do it?

About

People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:

Mission is the Boss: We have a mission-first focus with long-term thinking, where all employees act as owners seeking the company's success above all else.
Member & Customer-led: We are obsessively focused on solving customer problems and creating delightful experiences while building trust.
Excellence like Athletes: We maintain high standards and talent density, using the Keeper Test to ensure exceptional performance.
Enlightened Despots: We combine distributed ownership with accountability, empowering decision-makers while maintaining responsibility.
Radically Transparent: We make information accessible and written-first, promoting async communication while protecting sensitive data.
Kind, Methodic Optimists: We collaborate genuinely without ego, support teammates, and maintain positive intent while assuming the best.
Empathetic Challengers: We give direct feedback with empathy, praise strengths, and focus on growth through candid communication.
Bold & Creative Contrarians: We think differently to achieve greatness, challenge expertise with first principles, and embrace calculated risks.
Disciplined Executors: We focus on making good decisions quickly, maintain accountability, and break down problems into manageable pieces.
Fight for Simplicity: We eliminate unnecessary processes, stay concise and articulate, and maintain smart frugality while solving problems pragmatically.

Your Mission

Responsibilities

As a Growth Marketing Associate, you will be at the heart of Alan's strategy in Canada. Your main responsibilities will include:

Strategy & Execution - in one role!

Working directly with Canada's GM to build annual, quarterly & monthly go-to-market strategy documents & execute the experiments directly yourself! This is a hands-on role!

Enterprise Pipeline Orchestration

Lead list building based on ideal customer profiles
Automate data/contact enrichment
Outbound & Inbound Email sequence creation & optimization; working in tandem with our sales teams
Onboarding & activation marketing workflows working with our customer care & operations teams

Search

SEO & SEM implementation by localizing our global playbooks

Social

Creative Organic and Paid content to reach out to buyers and grow our awareness

Content Marketing

Blogs, Videos, Podcasts and other content (adapting global playbooks) to educate and inform our buyers

Events

Building & enriching the communities we serve with strategic events across a variety of scales & geographies

Website & CRO

Examine our self-serve checkout flows and optimize results working with our product & development teams

Desired Profile

Experience
- 3-5 years of experience in growth marketing, ideally working at a B2B SaaS startup going from 0-1!
- Super passionate about healthcare!
Mindset
- Can both build strategic plans with a leadership team and pull up themselves to do the work themselves!
- Thinks analytically and can communicate clearly with non-technical marketers.
- Versatility and ability to manage multiple projects simultaneously.
Ideal Candidates has used some of the following tools
- CRM & Adjacent
  - LinkedIn Sales Navigator, Contact enrichment services, Email automation platforms, etc.
- Content
  - Unafraid to jump in Canva, CapCut and related to build V1s of content (we also have internal design AI!)
- Paid
  - Has dabbled in Google and Meta's ad platforms, in particular with non-enterprise experience
- CRO & Website
  - Isn't afraid of some funnel data analysis & making changes directly in Prismic
- Automation Platforms
  - Can stitch together workflows using tools like Zapier, Airtable, etc.

The level range for this position is C0-D. You can check our levels and salaries here.

Why Join Us?

Unique opportunity to contribute to the launch of Alan in Canada
Stimulating and international work environment
Attractive package including equity
Comprehensive Alan health insurance

We Offer

In-Person & In Office: amazing office space right in the heart of the financial district (King & Yonge) to work closely and collaboratively with your colleagues 5 days per week in-person!
All the tools you need: Macbook, keyboard, laptop stand, monitor, and noise-canceling headphones.
Flexible leave policy: we trust Alaners to take the holidays they need, and no pre-approval is required.
Delightful healthcare insurance: great benefits through Alan's Canada app!
GRRSP: Generous employer matching program!
Transport: monthly Toronto Transit Commission pass or other equivalent commuter benefits.
Learning & Training opportunities: a highly flexible training policy, free books and budgets to attend and speak at conferences if the opportunity arises.
Parental leave: extended parental leave for all new parents.

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Read the full job description and apply online on the recuiter's web-site

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