CRM & Email Marketing Manager

CRM & Email Marketing Manager

Apply locations: Toronto

Time type: Full time

Posted on: Posted 6 Days Ago

Job requisition id: R5011

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

CRM & Email Marketing Manager
Reporting to: Director of CRM and Loyalty

Toronto, Ontario

Harry Rosen Inc. Central Office (77 Bloor St. West)

Hybrid work environment (Remote/Central Office)

As Canada's leading clothing retailer of high-end men's wear based in Toronto and operating in major centres across Canada, an exciting and challenging opportunity exists in the Marketing Department. In this role, the successful candidate will be part of the Performance Marketing Team and will be responsible for leading a team to drive Strategy & Channel Performance as the CRM & Email Marketing Manager. This is an excellent opportunity to gain hands-on experience and exposure in a well-established organization.

We have been specializing in luxury menswear for nearly 70 years and take pride in our status as a leader in the retail industry in Canada, and in our dedication to delivering an exceptional product and outstanding customer experience.

Our Marketing Department is a highly talented team of collaborative and visionary individuals that keep Harry Rosen Inc. competitive within the retail industry. If you have a strong interest in retail, marketing, and fashion - this is an ideal role for you.

The successful candidate will be responsible for the following:

CRM & Data Management

• Develop and implement CRM strategies to maximize customer engagement, retention, and lifetime value.
• Work closely with data and analytics teams to build and optimize customer segments and personalize communications.
• Integrate CRM insights into email and SMS campaigns to enhance targeting and deliver data-driven results.
• Collaborate with cross-functional teams to ensure CRM strategies and capabilities align with broader business and marketing goals.

Email Marketing Management

• Develop and execute the overall email marketing strategy in support of our business objectives.
• Provide thought leadership on email best practices and latest developments.
• Develop and execute strategies to acquire new subscribers and reduce churn.
• Manage the email marketing calendar to drive business outcomes.
• Review and approve all email communications ensuring accuracy, quality, and adherence to email best practices.
• Continually seek to improve the efficiency of the email campaign process in collaboration with creative, brand, ecommerce, loyalty, and data and analytics teams.
• Provide subject matter expertise to support the exploration of a new email service provider, alongside managing current platforms such as SendGrid and Segment.
• Ensure all email programs comply with the latest regulations.
• Manage the email marketing budget, ensuring email sends are within allocated agreements.

Performance Analytics

• Set key performance indicators for the email channel, including channel metrics like subscriber base, deliverability, open rate and click-through rate, as well as engagement and revenue targets.
• Share key insights and opportunities based on learnings from past email campaigns to inform future strategies.

SMS Marketing

• Develop a comprehensive SMS marketing strategy in support of key cross-functional initiatives.
• Lead the onboarding and implementation of SMS marketing, becoming a subject matter expert.

Customer Lifecycle Journey

• Identify customer segments and areas of opportunity that can be supported through automated communications.
• Develop customer journeys to support the entire customer lifecycle.
• Manage projects and vendors that drive continuous improvement in email, CRM, and SMS marketing.
• Monitor the quality and performance of automated campaigns and journeys; identifying opportunities for continuous improvement.

Leadership & Collaboration

• Hold one-on-one meetings and complete assessments.
• Manage team engagement, development, and succession planning.
• Establish performance standards and lead by example.
• Build and maintain relationships with key collaborators on the marketing, eCommerce, analytics, and technology teams.
• Model flexibility and embrace change in a fast-paced environment.
• Lead key initiatives in support of customer relationship management (CRM) strategies.

Other duties and Projects - as assigned

The successful candidate will bring the following skills:

• Degree/Diploma in Marketing, Communications, Business or other relevant field
• 5+ years of related experience - specifically in Email Marketing & CRM
• Experience in leading strategy, team and email projects
• Basic understanding of HTML/CSS for email creation is considered an asset
• Past experience in retail or fashion is also preferred
• Proficiency with email marketing platforms
• Strong attention to detail
• Excellent written and verbal communication skills
• Analytically inclined; ability to synthesize and effectively communicate client data
• Excellent organizational and time management skills
• Proven ability to work in a team and across functions
• Technically proficient using MS Office, including using formulas and pivot tables in Excel

What are the perks of the job?

• Competitive pay program
• Opportunities to additionally earn yearly bonus plan
• Best in industry discounts and special purchase opportunities
• A comprehensive flexible benefits package
• Pension and Group RRSP Programs that grow with you
• A modern, digitally advanced workplace
• A leader committed to supporting the achievement of your personal career goals
• A culture that is rich and diverse fostered through an internal Diversity Equity and Inclusion Council
• An employer that values internal growth and promotion and is committed to succession planning for your future

We thank you for your interest in this opportunity.

#INDHIGH

Harry Rosen Inc. is committed to ensuring that our environment is barrier-free to all persons, employees, and clients alike, as we believe in equal opportunity and fostering a diverse and inclusive environment. In the spirit of this philosophy, we are committed to providing reasonable accommodations to all applicants with accommodation needs in the interview and assessment process. If you need assistance during the selection process, please contact us at *** with details.