Digital Marketing Director Remote

Retrokid
CA - Ontario - ajax
January 19, 2025

Marketing Manager - Retrokid Inc.
Full-time, remote work/in-office hybrid
$Founded in 2019, Retrokid has quickly become one of North America's fastest growing pop culture brands celebrating childhood memories, forgotten favourites, authentic collaborations, timeless designs, original products, and quality apparel.

Partnering with some of the industry's biggest studios, Retrokid has seen incredible success merchandising classic brands including Sesame Street, Fraggle Rock, and The Flintstones, and has become the leading partner to re-establish forgotten brands like The Big Comfy Couch, Nanalan, and Arthur.

We are seeking a Marketing Manager to lead a transformative change within our organization by bringing strategic go-to market planning and wildly creative, on-brand copy to all product launches.
As our Marketing Manager you are an exceptional storyteller who understands the importance of effective marketing, turning a good product campaign in to something extraordinary and memorable.
Working with the Sales and Product Team, you will lead the go-to market strategy for all licensed and private label products including events and promotions through all verticals within the company.

From licensed apparel and collectibles, to live events and experiences, your role will be to ensure we create the best memories possible for our customers, partners, and stakeholders.

As the Marketing Manager , you will report directly to the Founder and CEO, in addition to working alongside additional departments.
Each department will look to you for both guidance and understanding of their requirements and timelines based on your marketing campaign.
As this is a newly formed role, you will be creating both short and long tail marketing plans, promotional offers, SOPs, new processes and workflows, from the ground-up.

At Retrokid, we bring passion and beloved memories to every brand we work with.
Plan, develop, and execute marketing campaigns for all product launches, promotional activities and event experiences.
Lead the go-to market strategy delivering on all deadlines, deliverables, and creative.
Champion all marketing channels:
e-mail, social media, META ads, and events.
Manage and monitor all company socials, both IG and FB, creating a content schedule that is on-brand and aligned with company objectives and voice.
Free Shipping Fridays, Black Friday, Retrokid Club.
Manage external marketing agency to ensure proper deployment of all campaigns in addition to managing monthly paid marketing budgets.
Write and/or approve marketing copy to ensure a consistent voice across all communications.
Development of key presentation decks, asset creation, and collection lookbooks.
Collaborate with other internal teams (Product, Sales, Design, Operations) to conceptualize, deploy and monitor, strategic marketing initiatives.
Set KPI's for marketing, social, and email channels.
Manage all talent, influencers and celebrity endorsements to maximize brand reach.
3-5 years' experience in a marketing role and/or go-to market strategy.
~3-5 years' experience in social media management.
~1-2 years' experience in design, photography and creative development is an asset.
~ Strong ability to manage multiple projects concurrently while maintaining attention to detail and organization.
~ Creative thinker with ability to bring those ideas to life through clear, strategic plans.
~ Advanced familiarity of current and nostalgic pop culture including TV, movies, video games, toys, and events.
~ Experience and familiarity with Excel and Office for administration.
~ Experience and familiarity with Adobe platforms or Canva for creative.
~ Valid passport with the ability to travel throughout North America.
~ Valid G license and access to a vehicle on a weekly basis (in-person team meetings).
~

Read the full job description and apply online on the recuiter's web-site

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