EMAIL MARKETING AND E-COMMERCE COORDINATOR

EMAIL MARKETING AND E-COMMERCE COORDINATOR

Posted Tuesday, October 8, 2024 at 4:00 AM

Join a diverse and talented team

For years now, we've been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We're a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe.

Exclusive job perks

• 50% discount on all products;
• Flexible hours;
• Hybrid work from home schedule (head office);
• Opportunities for advancement within the company;
• Being part of a family-owned business committed to the community;
• Performance bonuses (in-store sales or management position);
• Recognition program for years of service;
• Innovation program to encourage idea sharing;
• Referral bonus;
• Dayforce Wallet (pay on demand).

For full-time employees:

• Group insurance plan;
• Three (3) to five (5) paid personal days (depending on the position);
• Minimum of 2% employer contribution to your RRSP.

Purpose of the role

Under the supervision of the Director of E-commerce, the coordinator will be responsible for integrating and scheduling all upcoming newsletters for our site and helping with the execution of site.

Key Responsibilities:

• Coordinate all daily activities, including the deployment of promotional campaigns;
• Be responsible for quality testing and control;
• Optimize the customer experience by ensuring the constant improvement of the design, content, navigation, brand image, performance, and functionality of the site;
• Regularly perform effective benchmark;
• Stay on top of e-commerce trends;
• Measure the performance of the website on an ongoing basis to identify problems and opportunities and propose solutions;
• Manage the communication schedule for email channel to ensure alignment with traffic and conversion goals;
• Plan and execute all communication schedules;
• Build and manage email campaigns and customer audiences;
• Perform quality assurance on communications and handle change requests;
• Ensure timely and accurate scheduling and execution of all CRM campaigns, adhering to business objectives and best practices;
• Develop and implement A/B and multivariate tests to optimize campaign performance and customer metrics;
• Assist in defining audience segmentation and targeting strategies for CRM campaigns;
• Collaborate with the e-commerce team to coordinate asset creation, copywriting, quality assurance, and testing;
• Contribute innovative ideas for new CRM strategies and tactics.

Your profile

• Digital marketing coordination: You have solid experience in coordinating digital marketing campaigns;
• Email marketing expertise: Email marketing is your area of expertise!
• Fashion industry knowledge: A valuable asset if you've worked in this exciting industry;
• Organization and prioritization: You're excellent at juggling priorities while maintaining impeccable organization;
• Data-driven and problem-solving: You analyze, adjust, and find solutions based on concrete data;
• Adaptability and stress management: You thrive in a fast-paced, ever-changing environment, even under pressure;
• Collaboration and partnerships: Building strong, effective relationships with colleagues and partners is a priority for you;
• Proactivity and exceeding expectations: You're always ready to go above and beyond, taking the lead on projects.

Requirements

• 3 years of experience in an e-commerce position;
• Experience with Optimizely (an asset);
• Basic knowledge of SEO (an asset);
• Basic knowledge of HTML;
• Knowledge of Google Analytics (GA4);
• Experience with major email marketing platforms (Salesforce Marketing Cloud);
• Bilingual in French and English (both spoken and written).

The information on this site is for information purposes only and is not intended to have legal consequences. La Vie en Rose is committed to employment equity.