Demand Generation Manager

In this exciting new role at BOXX, the Demand Generation Manager will be supporting BOXX's North American Growth and Marketing objectives and reporting into the Communications & Growth Marketing Lead.
You'll be responsible for supporting BOXX's growth, content and broker/lead engagement strategies to drive awareness and engagement amongst key target audiences in the USA, Canada and at times LATAM.

Reports to:
Communications & Growth Marketing Lead
Department:
Marketing
Positions Available:
1

Requirements

Responsibilities

• Own the creation and execution of BOXX's digital communications from Hubspot including Broker newsletter, Hackbuster alerts and outgoing communications.
  You'll work with our design team and internal SMEs to execute.
• Build segmentation criteria and lead automations to better engage BOXX broker and affinity audiences.
• Be the BOXX MarOps and Hubspot expert to help disseminate best practices and uses across the business for better marketing attribution tracking and to build customer marketing approaches.
• Be comfortable with the reporting and tracking of data and leads.
  Ability to build dashboards and segmented lists in Hubspot.
• Run BOXX's digital ads on LinkedIn and Google Adwords, and track performance.
• Own the BOXX social media calendar.
  Look at new ways to make our content more entertaining and engaging.
• Support SEO strategy efforts by working with agency vendor, tracking progress in SEMRush and communicating results to the business.
• Support BOXX's overall content and ad strategy through ideation and execution.
• Support all other growth activities related to sponsorships, events, awards, PR etc.
  when needed.
• Collaborate and cultivate relationships with internal teams (sales, underwriting and claims teams) to ensure clarity and accuracy in requirements, campaigns and communications.
• Ability to work independently and collaboratively in a fast-paced environment.
• Outstanding project management skills to communicate and deliver on priorities and tasks.
  We use Monday to manage tasks.
• Strive to become a cyber expert by learning about the insurance industry and cyber space in order to be informed about emerging risks and trends that will inform our marketing content and growth strategies.

Skills & Qualifications

• In-depth Hubspot Marketing Hub knowledge.
• Familiar with CMS systems, ideally WordPress and associated plug-ins that drive performance.
• Familiarity with ad reporting capabilities with SEMRush, Google Adwords and Google Analytics.
• Bachelor's Degree or equivalent degree from an accredited college or university.
• 5-7 years of digital, content and growth marketing experience, ideally working in a high growth and fast-paced environment.
• Knowledge or prior experience in the insurance space is an asset.
• Excellent communication and interpersonal skills, eager to grow, learn and put their hand up in an opportunity-filled environment.
• Working proficiency or understanding of French and/or Spanish is an asset, as we look to grow operations in Quebec and LATAM.

Our Commitment

BOXX provides opportunities for people who come from all paths.
Our team represents a variety of backgrounds, perspectives and skills.
BOXX is a place where everyone has the opportunity to succeed.
We're an Equal Opportunity and Affirmative Action employer, dedicated to fostering a diverse and inclusive workforce.
If you're excited about this role, we encourage you to apply.

About BOXX Insurance

BOXX Insurance Inc. helps businesses, individuals and families insure and defend against cyber threats.
Privately-held with headquarters in Canada, BOXX has global offices in Toronto, Miami, Zurich, Dubai and Mumbai.

BOXX Insurance is an award-winning global cyber protection and insurance provider.
We're not a typical company.
That's by design.
We're serious about making the world a digitally safer place; creating real, positive changes for our clients and partners, and building a lasting legacy, from what we create, inside the BOXX.

Every day we're improving the digital health of businesses, families and individuals around the world who rely on BOXX's solutions and services to predict, prevent and insure them against cyber threats.

We're waiting to hear from you

If you have what it takes to join our growing team, get in touch.
We'd love to hear from you!