Senior Conversion Rate Optimization Manager

Want a boring, mundane job with people you can't stand?

Then please, close this post and go check out our competitors, they'll love you! :)

Swissklip is one of the fastest-growing, most innovative DTC brands in the world (we might be biased). We hit 8-figures in 2 years and are racing to $100M and beyond. Our team is a collective of data-driven ecommerce experts with $700M+ in combined experience. We thrive on a culture of self-improvement, agility, and top-tier performance.

We're going head-to-head with the 1% of DTC King Kongs. Our mission? To conquer the $100 million mark and leave our stamp on the personal care industry.

Our product lineup is designed to help the 50+ demographic in the U.S. look and feel their best-like toenail clippers for thick nails (because regular ones just don't cut it), anti-fungal topicals, and more. These may not be the 'sexiest' products, but they address real, unmet needs…and they're in need of some revolutionary marketing!

And we want your help to reach this goal (faster).

WHO WE'RE LOOKING FOR

We're on the hunt for a Senior Conversion Rate Optimization Manager who's ready to push the boundaries of what the DTC industry thinks is possible. If you're obsessed with driving conversion rates through the roof (beyond the so-called 'great' benchmarks) and you thrive on experimenting with wild hypotheses, we want you. This is not a role for the timid: we want a near god of CRO, a high-performer who can channel that relentless drive, someone who can blend strategic thinking with hands-on execution.

You'll have significant freedom to shape and implement tests across funnels, product pages, messaging-wherever you believe you can have the biggest impact. No test is too bold. We want to see you break records, challenge norms, and redefine excellence.

You'll be laser-focused on the full user journey, from landing pages to post-purchase upsell, and have big influence to suggest new team members if needed. We want an elite squad that doesn't just meet industry standards but obliterates them, delivering record-breaking LTV, ROI, and user satisfaction.

WHAT YOU'LL DO

• Strategic Conversion Rate Optimization Specialist & Execution
• Own and drive Conversion Rate Optimization initiatives end-to-end: from ideation, hypothesis generation, and prioritization to launch and post-test analysis.
• Continuously run A/B and multivariate tests, optimizing funnels, messaging, and user experiences.
• Push the envelope! No idea is too outlandish if it can move the needle.
• Creative Test Design & Implementation
• Use your marketing background to craft high-impact test hypotheses that deliver big wins.
• Design test variations directly in Figma. You see a UX problem, you fix it.
• Harness the latest AI-driven Conversion Rate Optimization tools and methodologies to stay ahead of the curve.
• Holistic Funnel Mastery
• Understand the entire user journey from the landing page through post-purchase upsells.
• Leverage data analysis and UX research (we just need you to be good, not a data scientist) to inform decisions.
• Collaborate with media buyers, designers, video editors, and others to bring your vision to life.
• Team Building & Collaboration
• Identify resource gaps and recommend new hires to build an elite Conversion Rate Optimization unit.
• Share insights and wins across teams. Your success lifts us all.

WHAT WE NEED

Experience & Credentials

• Minimum 3 years dedicated Conversion Rate Optimization (CRO) experience and at least 5 years total in marketing.
• DTC funnel, landing pages (long form PDPs, Reasons Why pages, etc.) experience is a must.
• Proven track record of not just boosting CVRs, but also increasing AOV with game-changing bundles, offers, cross-sells, and upsells.
• Up-to-date with the latest AI Conversion Rate Optimization methods and tools.
• CLX certification is a bonus.
• Able to craft a meticulous testing roadmap for incremental improvements and record-breaking results.

Skills

• Excellent at generating and executing winning, high-impact test hypotheses.
• Strong hands-on Figma skills.
• Very good at data analysis.
• Good at UX research.
• Deep understanding of marketing fundamentals and online buyer psychology.
• Experience with WordPress, Elementor.

Personality

• Obsessive about continuous improvement-crappy pages give you an immediate itch to fix.
• Results-driven. 5% CVR isn't enough; we want you to smash through industry ceilings.
• Team player who can lead by example.
• Sense of humor. If you can critique a bad landing page and still make us laugh, you're halfway there.

WHY YOU'LL LOVE WORKING WITH US

• No Bureaucracy: We move fast, break things (and fix them), and avoid red tape.
• World-Class Team: Join a league of performance marketing ninjas who challenge the industry's giants.
• Remote Freedom: Work from anywhere with a stable internet connection.
• Innovation Encouraged: Got a wild idea? We'll test it. We thrive on creativity and risk-taking.
• Impact: Your contributions will shape the company's future and make a real difference in our customers' lives.

COMPENSATION

If you're the right fit, let's talk. We're open to discussing a compensation package that reflects your talent, drive, and the value you bring to our mission.

Ready to redefine what's possible in DTC Conversion Rate Optimization? Let's get started.

#ConversionRateOptimization #CRO #DTC #CROSpecialist #A/BTesting #UXDesign #DataAnalysis