Demand Generation Strategist

Demand Generation Strategist (Remote / Digital Marketing / Full-Time)

Thrive Internet Marketing Agency is a full-service digital marketing agency headquartered in Arlington, Texas, with a talented team of around 200 members, known as 'Thrivers,' from 12 countries worldwide. Founded by Matt Bowman in 2005, Thrive has earned a strong reputation for sustainable, strategic growth by prioritizing relationships and results for our clients.

Our Core Values shape a culture where team members thrive, and clients succeed. Recognized as an industry leader by Google, AI search platforms, our clients, and word of mouth, Thrive has earned a spot on the INC 5000 list for seven consecutive years. Matt continues to drive the vision and shape our exceptional culture, while our president, Josiah Wiles, leads us toward even greater success.

We're looking for passionate, ambitious self-starters with a growth mindset to help us build a world-class marketing agency. We seek A-players who are dedicated to their work, clients, and winning as a team.

Role Summary:

As a Demand Generation Strategist, you will be pivotal in planning, developing, implementing, and managing lead generation strategies for Thrive Local. You will leverage your expertise to stay ahead of industry trends to ensure the success of our digital marketing campaigns.

Responsibilities:

• Developing and implementing paid strategies to meet lead goals
• Prepare and manage digital marketing budgets and review P&Ls
• Measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
• Set up and manage website analytics and conversion tracking.
• Collaborate with internal teams to create funnels, optimize user experience, run CRO tests, and improve conversion rates.
• Perform research (discovery and expansion) to optimize existing content and uncover new opportunities.
• Managing and improving sales-qualified leads.
• Brainstorm new and creative growth strategies, then implement those strategies.
• Evaluating customer research, market conditions, and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing. Provide thought leadership and perspective for adoption where appropriate.

How Success Will Be Measured:

Your success will be measured by your ability to meet and exceed Sales Qualified Lead (SQL) goals for Thrive Local. Daily lead tracking against monthly goals will be critical, along with maintaining a healthy budget surplus to keep the cost per lead within an acceptable range.

Monthly Campaign Evaluation and Reporting:

You will monitor, evaluate, and adjust strategies based on campaign results, setting goals for the following month based on analysis. You'll provide feedback and highlight key progress areas to align with lead generation goals.

You Could Be a Great Fit for This Role If You Have:

• A Bachelor's degree or equivalent experience in fields such as Marketing, Communications, Advertising, Journalism, Information Systems, or related areas.
• Signature Thriver Traits:
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to non-technical team members.
• Ability to work collaboratively in cross-functional teams and adapt to a fast-paced and evolving environment.
• Creative problem-solving skills and a proactive attitude toward overcoming challenges.
• Strong project management and organizational skills and the ability to manage multiple tasks simultaneously.

Technical Requirements:

• Reliable, fast internet connection and a dependable computer setup.

Key Responsibilities:

In this role, you'll embody our Core Values:

Gratitude

• Celebrate team successes and support colleagues in troubleshooting.
• Encourage and uplift team members during high-stress times.

Respect

• Provide professional, respectful service in all client and colleague interactions.
• Communicate account progress and timelines.
• Keep organized records.

Ownership

• Take responsibility for your work, acknowledge mistakes, and find solutions for clients.
• Document support requests, solutions, and client communication for future reference.
• Collaborate with clients to understand their needs and deliver solutions.

Work Ethic

• Consistently meet deadlines and complete tasks with precision, dedication, and a focus on delivering high-quality results.
• Demonstrate reliability and commitment by managing your workload effectively and taking initiative to support team success.

Think Bigger

• Stay updated on best practices, trends, and technologies, and suggest innovative solutions.
• Support team knowledge-sharing and brainstorm ways to maximize client satisfaction and retention.

Honesty

• Log all time accurately, maintaining transparency and accountability.

In This Role, You'll Get To:

• Be diligent in responding to project tasks, emails, and video conferences.
• Ensure fast and reliable internet connectivity and have a suitable computer (PC or Mac).
• Uphold our core values of honesty, integrity, respect, hard work, and high-quality output.
• Maintain strong organizational skills, keep detailed task lists, and avoid mistakes.
• Communicate regularly with the Thrive team and clients when necessary.
• Work collaboratively, demonstrating teamwork and a sense of urgency.
• Act with professionalism, both internally and with our clients.

Thrive's Commitment to You:

• Remote Work and Flexibility: We value work-life balance and embrace remote work.
• Growth and Development: We support continuous professional growth through learning opportunities.
• Collaborative Culture: We foster a team environment that values creativity and diverse perspectives.
• Entrepreneurial Spirit: We encourage innovation and ownership in your role.
• Recognition and Rewards: We recognize and celebrate outstanding contributions.
• Global Expansion: Grow with us as we expand across Guatemala, South Africa, Canada, and the U.S.
• Comprehensive Benefits:
• Competitive compensation
• Company bonuses
• Generous paid time off
• Health benefits for U.S. Thrivers and stipends for global Thrivers
• Remote work stipends for setting up your workspace
• Parental leave
• Charity matching program
• 401k with a 3% match for U.S. Thrivers