Marketing Coordinator

Santevia Water Systems Inc
CA - British Columbia - British Columbia
January 1, 2025
Manufacturing

Key Performance Indicators

Revenue Per Email (RPE) growth of 10% YoY
Email gross revenue growth of 10% YoY

Responsibilities

Email Marketing
Create detailed campaign plans to support revenue goals, including messaging, segmentation, targeting, and scheduling.
Write compelling email copy and design visually appealing emails that resonate with our target audience and drive revenue.
Develop and optimize email automation to convert prospective customers and increase the lifetime value of existing customers.
Grow subscriber base, ensuring list health and compliance with email communication regulations.
Implement A/B tests for subject lines, email content, and website pop-up forms to improve campaign performance and grow subscriber list.
Develop and execute SMS marketing strategies to complement email campaigns, ensuring timely, engaging messaging that drives conversions.
Report and analyze campaign and automation performance to inform ongoing SMS and email marketing strategy.

Digital Marketing Coordination

Coordinate campaigns and ad-hoc marketing initiatives throughout their lifecycle (planning, execution and reporting).
Collaborate with marketing and digital teams to approve content.
Coordinate with internal and external teams to deliver ad assets.
Manage the content approval process, ensuring all marketing content is approved by key stakeholders.
Create and provide copy and descriptions for all e-commerce and advertising platforms.
Align digital content with key messages and the content calendar.
Create B2B and B2C email content to support omnichannel initiatives.

Retail Marketing Coordination

Handle logistics for and attend local events and trade shows.
Manage orders for marketing materials from external vendors.
Communicate project requirements and deadlines with the marketing department and external contractors to ensure timely and budget-friendly completion.
Create and maintain retail training content.
Create and maintain all retail marketing content, including sell sheets, catalogues, and POS materials.

Marketing Content Creation

Organize and oversee photoshoots to ensure content remains fresh, seasonally relevant, and on-trend.
Lead the creation of valuable, relevant, and consistent content in all formats to align with the content calendar.
Communicate Santevia's message and value proposition while maintaining the brand voice.
Coordinate French translations for all marketing collateral.
Ensure accurate grammar and spelling across all marketing channels and materials.
Develop messaging and copy for all new product releases, ensuring alignment internally and externally and communicating the differences across products, including support documentation and visual graphics.
Manage and track brand assets to ensure the latest versions are used and obsolete ones are archived or removed.

Customer Service Support

Provide backup phone coverage for customer service on a daily basis
Assist with other customer service cases, including inbox and chat cases, as needed

Other duties as assigned. Demonstrates the ability to assist the team with additional work with a can-do attitude.

Your Skills

A bachelor's degree in marketing or a related field
Project management
Has worked in a DTC consumer packaged goods company
Asana (Project Management)
FrontApp Customer Communication Platform
GSuite Enterprise (Docs, Sheet, Slides)
Omnisend Marketing Automation
Shopify
Facebook Business Suite

Attributes

You have strong communication skills (Reading, writing, and speaking)
You are excellent at managing your time
You are a motivated self-starter
You think critically
You always try to understand the larger vision
You are punctual
You go further
You work well in teams
You're respectful, engaging and charismatic
You can hold opposing ideas to produce the best outcomes
You have a strong attention to detail

Daily Tasks

Manage the Santevia content calendar
Collaborate with the internal team and contractors to create content
Work with internal and external contractors to achieve KPIs
Stay up-to-date with content marketing trends to maintain relevance
Analyze and report on email performance

Compensation:

CAD$60,000
Comprehensive health insurance plan
2-weeks vacation
Thursday remote work after probationary period
Annual bonus target of $6,000

Read the full job description and apply online on the recuiter's web-site

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