Associate Vice President Sales

Are you ready to join a rapidly growing company at the forefront of innovation in wood protection? With double-digit growth across Canada and the U.S., this organization is transforming the industry by delivering high-performance solutions that customers love. If you're a strategic leader passionate about driving results, building high-performing teams, and leading in a dynamic environment, this Director of Sales role could be your next exciting career step.

Compensation:
Base $125K base, 30%-40% bonus. Note that we are open to candidates who have higher compensation expectations.

Location:
Hybrid. Ideally, this person will go into the office located just outside of Barrie 2-3 days per week.

Travel:
Travel to the US every quarter.

About the Role

The Director of Sales/Associate Vice President of Sales will play a critical role in shaping and executing a unified sales and marketing strategy across Canada and the U.S. This individual will report to the executive leadership team and oversee cross-border sales operations, marketing initiatives, and customer relationship management while fostering a culture of innovation and accountability.

Key Responsibilities

Leadership and Strategy

Strategic Planning:
Develop and implement unified sales and marketing strategies to drive profitable growth in Canada and the U.S., aligning with corporate goals and market conditions.
Executive Collaboration:
Provide insights into market trends, customer behavior, and competitive positioning as part of the leadership team.

Team Management

Team Leadership:
Lead, mentor, and motivate sales and marketing teams across both countries, fostering a high-performance culture.
Talent Development:
Recruit, train, and develop top-tier talent while ensuring team alignment with regional goals.
Cross-Border Collaboration:
Navigate cultural, regulatory, and operational differences to unify Canadian and U.S. teams.

Sales Operations

Revenue Growth:
Set ambitious sales targets and oversee team efforts to achieve or exceed them, including pipeline development in key markets.
Client Relationships:
Build and maintain strong relationships with key customers to ensure satisfaction, retention, and growth.

Marketing Management

Brand Strategy:
Oversee the development of a cohesive brand strategy tailored for both Canadian and U.S. audiences while maintaining global consistency.
Campaign Execution:
Lead ROI-driven marketing campaigns, leveraging both digital and traditional channels.

Financial Accountability

Budget Oversight:
Manage sales and marketing budgets, monitoring expenditures and optimizing ROI.
Forecasting:
Provide accurate sales and revenue forecasts, adjusting strategies based on performance metrics.

Innovation and Growth

Technology Utilization:
Leverage CRM tools like HubSpot, marketing automation platforms, and analytics to enhance decision-making and customer engagement.
Market Expansion:
Identify and pursue new market opportunities, supporting long-term growth initiatives.

Compliance and Cultural Sensitivity

Regulatory Adherence:
Ensure all sales and marketing practices align with Canadian and U.S. regulations.
Cultural Adaptation:
Design sales and marketing strategies that are culturally relevant and effective in both countries.

Qualifications

Proven experience in sales leadership roles, ideally with cross-border team management.
A track record of driving revenue growth and managing high-performing teams.
Strong understanding of marketing strategy, branding, and campaign execution.
Proficiency in CRM tools (e.g., HubSpot) and marketing automation.
Excellent communication and relationship-building skills.
Ability to adapt to cultural, regulatory, and operational differences between Canada and the U.S.

Read the full job description and apply online on the recuiter's web-site

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