Marketing Communications Specialist

GoodMorning com
CA - Alberta - Alberta
January 3, 2025

We are looking for a skilled Marketing Communication Specialist with over 3 years of experience in Media, Digital, and Influencer Marketing.
The ideal candidate will be a generalist in ensuring accuracy and incorporating relevant keywords for SEO, creating compelling and persuasive content to build brand awareness, partnering with external organizations, and building relationships.
Are you ready to join us? We have an exciting opportunity for you to join our team as a Marketing Specialist.

Role Overview

The Marketing Communication Specialist is a master communicator and relationship builder responsible for enhancing GoodMorning.com's online presence, building brand authority, and driving engagement across various digital channels.
This role involves a blend of content creation, influencer marketing, public relations, and outreach to establish the company as a thought leader in the sleep industry.
The Marketing Specialist collaborates closely with the marketing team, creative team, and other stakeholders to ensure that all activities align with brand guidelines, marketing objectives, and overall business goals.
This role is crucial in building brand awareness, generating positive media coverage, and fostering relationships with key influencers and authorities in the health and wellness space.

About Us

GoodMorning.com Inc.
is a Canadian digitally native direct-to-consumer brands company.
Our mission is to provide branded products of remarkable quality and value that customers love.
We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

Benefits and Perks

Competitive compensation, vacation, profit share, and equity package
100% employer-paid extended benefits - health and dental
Employee Assistance Program
125% RRSP matching (10% of salary, up to a maximum of $10k/yr)
Employee product discounts
Transportation Reimbursement

In this role, you will

Become a mattress (and sleep product) expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO.
Develop and execute digital marketing tactics to enhance GoodMorning.com's online reputation and brand visibility.
Create compelling and persuasive content for various digital channels, including blog posts, articles, website copy, social media updates, and press releases.
Identify and build relationships with third-party publications, media houses and social media influencers who align with GoodMorning.com's brand values and target audience.
Collaborate with external digital publications to secure product reviews, generate positive media coverage, gain endorsement and earn trust markers and accolades for the company and its products.
Manage partnership opportunities and build relationships with external organizations and partners in alignment with company goals.
Source and manage relationships with health practitioners, athletes, and other authority figures to build credibility and establish GoodMorning.com as a trusted source of information in the sleep industry.
Work closely with the marketing team to ensure that all content and activities are aligned with the brand voice and tone, and that they drive engagement and conversions.
Monitor and analyze the performance of marketing initiatives, using data and analytics to track key metrics, identify trends, and optimize strategies for maximum effectiveness.
Stay up-to-date on the latest digital marketing trends, best practices, and emerging technologies.
Contribute to the development and maintenance of the company's online reputation management strategy.

Our ideal candidate

Bachelor's Degree in Marketing, Communications, Journalism, or other related field.
Proven experience in digital marketing, with a demonstrated ability to develop and execute effective online strategies.
Strong understanding of social media marketing, influencer marketing, and public relations principles.
Excellent writing, editing, and communication skills.
Experience with media outreach and securing placements.

Skills to have

Exceptional communication and relationship-building skills.
Strong understanding of digital marketing best practices and trends.
Creativity and innovation in developing digital marketing campaigns and content.
Data-driven mindset with the ability to analyze campaign performance and identify areas for improvement.
Meticulous attention to detail and accuracy in content creation and communication.
A passion for digital marketing and a desire to stay current with industry trends, tools, and techniques

Read the full job description and apply online on the recuiter's web-site

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