Division Marketing Manager, Income Producing Properties IPP

ROHIT

THE ORGANIZATION

Rohit is an entrepreneurial company deeply rooted in the Rohit family legacy. Rohit believes that bravery is bold, and they thrive on pushing boundaries in the land development, home construction, residential rental, commercial, and healthcare infrastructure verticals. As an entrepreneurial company, they are committed to innovation, excellence, and creating thriving communities.

Rohit operates in Edmonton, Calgary, Saskatoon, Regina, and Ottawa. Founded with a mission to redefine residential construction, commercial property, and land acquisition, Rohit has consistently pushed boundaries to foster thriving communities. Their commitment to excellence and entrepreneurial spirit distinguishes them within the industry. With a vision for growth and expanding market opportunities, Rohit Group has 5 key divisions being Rohit Communities, Rohit Homes, Rohit Rental Living, Rohit Commercial and Rohit Health.

Rohit Groups vision, mission and values are:

Vision: Expand across North America, enriching the communities in which we serve.

Mission: Make communities better by taking a bold and uncompromising approach.

We encourage boldness: Risk taking and confidence to make decisions are the underpinning of our success.

We operate with ingenuity: We conduct business with an entrepreneurial spirit. Drive, perseverance and grit are how we roll.

We never lose our community focus: A community-first approach leads to meaningful change, big and small. We leave our mark through our actions.

We harness the strength of our people: Empowering employees to reach their full potential because we know we are stronger as a collective sum of our parts.

They operate under the leadership principles of:

• Accountability
• Excellence
• Resilience
• Transparency
• Urgency
• Continuous learning
• Efficiency
• Grit

For more information on Rohit, visit /rohitgroup. com/.

For a complete position description, please visit: Division Marketing Manager, Income Producing Properties (IPP) - ProFound Talent

THE OPPORTUNITY

Reporting directly to the Vice President of Marketing and a dotted line to the Executive Vice President of Income Producing Properties (IPP), this role serves as the single point of marketing accountability for the entire IPP division (including all regions and lines of business - residential rental, commercial, and healthcare infrastructure), overseeing budget allocation and management, market and customer research, as well as tactical planning and delivery as it relates to marketing. This role will also work directly with operational staff within their assigned division, enterprise marketing resources, as well as with various vendors to realize tactical delivery.

RESPONSIBILITIES

Research and Analysis

• Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
• Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key division decisions.
• Leading tracking, analysis and performance reporting of campaign and web analytics.
• Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

Brand Activation

• Leading the development and implementation of brand activation plans.
• Managing storytelling and expression of the brand to extend reach and impact.
• Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

• Managing websites under the division, including researching, creating, and publishing website content.
• Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
• Overseeing and managing social media platforms, content, and performance.
• Collaborate with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
• Leading the development, implementation, and performance reporting of email marketing campaigns.
• Monitoring and responding to customer online reviews.

Traditional, Out of Home, and Sponsorship Marketing

• Providing tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination/attendance, client engagement, and other activities.
• Leading the tactical approach and execution of on-site signage.
• Working with industry publications and news media outlets to roll out earned and paid media.
• Orchestrating geo-targeted out-of-home campaign planning and execution.
• Pursuing amenity and building sponsorship naming rights.
• Developing and managing the submission of industry award applications.

Tactical Planning and Management

• Creating and managing implementation of marketing plans.
• Developing and actively managing marketing budgets by project, as well as quarterly period.
• When required, providing/supplementing tactical planning/delivery to other regions and divisions.

Creative and Production Orchestration

• Receive direction from the Interactive and Design Coordinator/Partner as well as collaborate with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
• Providing business, brand, and creative direction, including scoping of work.
• Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre- and post-production.
• Vendor (agency) and contract management.
• Co-managing and maintaining digital assets and libraries.

Service Innovation

• Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
• Oversee and support special projects being conducted within the division, in other divisions or corporately.

FIRST YEAR - MEASURES OF SUCCESS

• Marketing is driving monetary outcomes for the division and every region within it.
• The individual is well integrated within the business and priorities of the division across all regions.
• Marketing budgets are effectively developed, managed, and reported for the division and by region.
• Objectives and str.