Digital Fundraising Strategist

Digital Fundraising Strategist

Company Overview

Generosity X partners with charities to increase their annual giving revenue through optimization and innovation.
We are laser-focused on growing annual fundraising programs and have a track record to prove it.

We help charities fuel their growth by acquiring new donors, retaining existing donors, and unlocking new sources of generosity.
We believe within the depth of our souls that fundraising is meant to be jubilant, exciting and rewarding.

Our Approach & Values

Authenticity

All relationships are built on trust and being authentic allows for trust to grow.
If something isn't going well - let's talk about it rather than avoid it.

Hustle

A fast-paced environment is important because it means we are excited about what we are working on and are eager to see the end result.

Be Generous

Having an abundance mentality means we can be generous with others and ourselves in order to make for the greatest possible outcome.

Ownership

We think like owners - your work is our work.
Being entrepreneurial is also willing to roll up the sleeves, do the dirty work and acknowledge what we each bring to the table.

About the Role You

You are a digital savant.
While you understand fundraising principles, your real strength lies in tackling fundraising challenges with digital solutions.
You might not be a web developer, but a CMS is your ally.

You manage a portfolio of clients who need advanced digital strategies to grow their online revenue.
This involves a mix of email fundraising, digital advertising, and website strategy.
You help clients create hyper-personalized content that delights donors by developing targeted ad campaigns, personalized web content, and email automation.

What excites you most is the unknown.
You embrace the challenge of discovering what works by running tests and experiments and expanding your knowledge in ways that benefit your clients and charities across North America.

What You'll Actually Do:

• With the support of an account lead, you'll oversee fundraising projects for clients, focusing primarily on email marketing, email automation, digital advertising, web strategy, and conversion rate optimization (CRO).
  
• Develop hypotheses for A/B tests across various digital marketing channels for clients.
  
• Handle weekly client deliverables, priorities, activities, and results.
  
• Translate the client's annual strategy (developed by Account Leads) into project briefs to guide annual fundraising campaigns and programs.
  
• Join bi-weekly meetings with clients to keep projects on track, gather feedback, and manage conflicts when necessary.
  You'll provide follow-up meeting notes based on key takeaways and action items discussed.
  
• Work closely alongside your Account Lead and GX's Lead Strategist to understand data insights to drive strategy, and ultimately, client revenue growth.
  
• Work closely with the production services team to ensure project deliverables are completed on time, within budget, and aligned with the proposed strategy.
  
• You'll write the strategy for smaller digital campaigns and digital projects to help set the direction for annual fundraising campaigns and programs.
  
• You'll manage ongoing ad campaigns and CRO experiments and provide optimizations on a weekly basis.
  
• You'll provide day to day contact for clients and help move projects forward based on the strategy developed by you and the Account Lead.
  
• Join web-based (Zoom) and in-person presentations and engage in dialogue that shows you clearly understand the client's goals.
  
• Cultivate client relationships and add unique value, ensuring the organizations that trust us also experience generosity.
  
• Adopt a Teach First™ attitude, empowering clients to take control of their own fundraising success before taking action.
  

You'll love this role because:

• Company values matter greatly to you, and for us, they are the most important factor in hiring and firing.
  
• You value authenticity and believe that being genuine builds trust with clients and team members.
  By being your authentic self, you will build trust within the team over the long run.
  
• You thrive in a fast-paced environment where everyone is eager to meet goals and accomplish more with the resources available.
  
• You are encouraged to be generous with others and understand that an abundance mentality means bringing the best of what you have and giving it fully to others, rather than doing work for free.
  
• You have a passion for helping charities across Canada and the US achieve wild success.
  You aim to significantly grow the force of generosity on this planet rather than settling for small, incremental change.
  
• You are technically intrapreneurial and want to be part of something that is growing and thriving.
  
• You will live close to your colleagues as we prioritize hires in BC and Alberta.
  Residents in other provinces, territories, or countries will not be considered.
  

You'll absolutely love this company because:

• We offer a competitive salary:
  

$55,000-$65,000 per year if you're located in Calgary.

$53,000 - $62,000 per year if you're in an urban area within Western Canada (Edmonton, Vancouver, etc) with a $3,000 annual professional travel allowance.

$50,000 - $60,000 per year if you're elsewhere in Western Canada, with a $5,000 annual professional travel allowance.

• You'll enjoy two weeks of paid vacation time and some extra time off from December 25th to December 31st (don't worry, clients, I'll still be working - Matt).
  
• We offer a Health Spending Account so you can cover the cost of your healthcare needs or use some money for other wellness desires (like buying a surfboard or registering for tango lessons).
  
• From May 1st until the August long weekend, we have Fridays off.
  We work hard many months of the year so in the summer, we enjoy a few extra days by the beach.
  
• We obsess over growth which means we MUST be consistently learning as a collective body.
  Each year we'll take a free trip to attend a conference as a team.
  
• Several times a year, we all meet in person to retreat to grow, learn, and collaborate in ways that are best done together in real life.
  
• We care about culture a LOT so if someone isn't going to work out, we won't drag it on.
  We strongly believe that if it is not a hell yeah, it's a no.
  That means.