Marketing Analyst, Data & Analytics

Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS Digital company , with offices across the globe, we continue to partner with the world's leading brands, such as the FOX, Capital One, HBO, PepsiCo, Domino's and more, to design, build, and transform their digital products and strategies . We're looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients.
Location and Flexibility

This is a hybrid role. This model requires the ability to work in a hybrid mode from one of our offices in

São Paulo

(2 times/ week or 8 days/ month) or Porto Alegre (3 times/ week or 12 days/ month). Our WFN culture is designed to foster in-person innovation, collaboration, and connection with team members local and visiting from other global offices.
The Opportunity

As a

Marketing Analyst, Data & Analytics

, you'll support the strategy, specification, execution, and visualization of

marketing analytics

for multi-platform digital products. In partnership with best-in-class digital marketing teams, you'll utilize storytelling to simplify complex data and turn it into actionable and meaningful insights and strategies.
You will play an instrumental, client-facing role as you lead complex business/technical integrations, manage digital marketing campaigns, or impact our clients' products through data-driven decisions.
We understand our responsibility to create a diverse, equitable, and inclusive place within the tech industry, while pushing to make our industry more representative. Because of this responsibility, we are seeking candidates who value all dimensions of diversity and inclusion through their work, team collaboration, and mentorship.
Responsibilities

Analyze integrated marketing performance by audience segment and make adjustments to optimize user dashboards, customer experience, personalization, and relevance
You'll be a data advocate who can both articulate and demonstrate the value of data to clients and multidisciplinary project teams (e.g. engineers and designers) and can use data and reporting to guide digital campaign and product strategies
Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI
Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics, using tools like Braze, Segment, and mParticle.
Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
You'll coach project teams and mentor the Growth team to ensure client success
Lead discovery engagements to learn our clients' business goals and determine their optimal marketing tech stacks
Travel to client offices as needed (10%)
Qualifications

3+ years of professional experience developing and executing a marketing and analytics strategy for clients and/or digital products
You've worked directly with external clients to understand high-level business goals and guide an analytics process
Demonstrated understanding of relational databases and utilizing SQL to interpret data on an enterprise level
You have constructed user-friendly dashboards and have an advanced enterprise-level knowledge of data visualization and analytics platforms like Google Data Studio, Tableau, Amplitude, Mixpanel, etc
You've partnered with cross-functional teams
You're empathetic to client needs and can help find solutions if problems arise
Experience successfully developing and leading multi-phase projects with diverse stakeholders
Experience leading digital, multi-channel marketing and analytics and familiarity with session data and marketing campaign metrics
Excellent written and verbal communication skills
Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
You can present complex ideas to clients and team members in a compelling and energetic way
Bonus Points

Experience with open-source programming languages such as Python and/or R
Experience evaluating a breadth of tools and platforms - Amplitude, Mixpanel, Google Analytics, Tableau, etc - and can guide clients in selecting the ideal tool for their needs
Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
Mobile analytics or ecommerce experience
Experience migrating a client from one analytics tool to another
Why WillowTree/Poatek?

In addition to being part of an international and innovative consultancy company, you will have:
Flexible hours and autonomy
Work with cutting edge technologies
Partner with global and relevant brands in the market
Collaborative team and learning ecosystem
Career development plan & growth
International travel opportunities (optional)
Some of our benefits:
Health and dental plan
Life insurance
Monthly voucher for meals, culture, education, health and mobility
Child care assistance and more!
Equality is a principle here at Poatek. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.
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