Marketing Analyst

Lucy Electric
BR - Araucária
December 6, 2024

Job Reference No:
3506Job PurposeAs a Marketing Analyst your primary purpose is to strategize, execute, and analyze marketing initiatives across social media platforms and internal channels.
This role plays a critical part in enhancing brand visibility, engaging audiences, and fostering effective internal communication within the organization.Job ContextThe Marketing Analyst operates within a dynamic marketing environment, collaborating with cross-functional teams, content creators, and internal stakeholders to drive social media campaigns, expositions coordination, optimize internal communication strategies and reorganize printed and electronic material as quotes.Job DimensionsReports to:
Sales DirectorCollaborates with:
Sales team and UK Marketing TeamKey Accountabilities1.
Social Media Management:
Develop and execute social media strategies to enhance brand presence and engagement.Create, curate, and schedule content across social media platforms.2.
Internal Communication:
Plan and implement internal communication strategies to ensure effective information flow within the organization.Collaborate with internal teams to gather and disseminate relevant information.3.
Content Creation:
Generate engaging and shareable content for social media channels, considering the target audience and platform dynamics.Create content for internal communication, regarding products and solution delivered, including newsletters, announcements, and updates.4.
Analytics and Reporting:
Monitor and analyze social media performance metrics to evaluate the success of campaigns.Provide regular internal reports about sales, agents and salespeople performance;support sales team with quote effectiveness analyses5.
Engagement:
Foster External and internal community engagement on social media platforms through responses, comments, and interactions.6.
Brand Consistency:
Ensure brand consistency across all social media channels and internal communication materials.Work with design teams to develop visually appealing and on-brand content.Analyze and improve printed and electronic marketing material to be delivered to clients.Improve and maintain clients register at their portals7.
Trend Analysis:
Stay abreast of industry trends, social media advancements, and internal communication best practices.Apply insights to refine and improve marketing strategies.Qualifications, Experience & SkillsBachelor's degree in Marketing, Communications, or a related field.1 to 2 years work experience as marketing analystProven experience in social media management and internal communication.Strong understanding of social media platforms, analytics tools, and internal communication platforms.Excellent written and verbal communication skills.Proficient in content creation and graphic design tools.Analytical mindset with the ability to interpret data and draw actionable insights.Creative thinking and the ability to develop innovative marketing strategies.Familiarity with social media advertising and paid campaigns is a plus.Data Analytics.Forecasting.Market Research SkillsCustomer Service Know-how.Creativity and Diversity of Thought.Does this sound interesting? We would love to hear from you.
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