Expected Qualifications and Experience:
Bachelor's degree or master's degree in marketing or degrees in the associated field, completed degree(s) from an accredited institution.
At least 2 years of experience in any marketing field with 1 year of experience in digital marketing.
Preferred to have knowledge of student recruitment and retention issues.
Required Knowledge, Skills, and Attributes:
• Ability to contribute to and develop integrated marketing campaigns to promote a service or idea.- Excellent communication and interpersonal skills.- Ability to gather data, compile information, and prepare reports.- Ability to prepare and deliver presentations.- Ability to evaluate and compare different offers from various providers.- Skill in the configuration and use of computerized database programs.- Negotiation skills.- Multi-tasking abilities.
Roles and Responsibilities:
• Develops, coordinates, and delivers outreach programs and marketing strategies, including community workshops, retreats, and related recruitment efforts; arranges visits and tours for prospective students and parents.- Develops and maintains partnerships between the university, local schools, alumni networks, community partners, and other identified groups throughout the assigned territory/population.- Develops and maintains a database of potential candidates.- Coordinates university participation in local, regional, and international recruitment fairs, conferences, and related outreach events; coordinates event-specific organizational aspects, promotional materials, and information from the university and its colleges, educational programs, and degrees.- Participates in and/or organizes and implements all aspects of general, college, and program-oriented events utilizing presentation and promotional materials.- Visits middle schools, high schools, and colleges; speaks to groups and individual students; meets with school counselors, administrators and/or other constituent groups to promote outreach activities and as required to assist other recruiters.- Conducts market research to collect information on what is available in the higher education sector.- Responds to students' and candidates' inquiries.- Acts as the focal person for internal coordination of student recruitment and financial aid and/or scholarship information and deadlines.- Prepares reports and proposals regarding recruitment and outreach activities and responds to inquiries from students and minority agencies.- Creates, packages, monitors, and distributes resource materials for student recruitment and retention programs; develops mentorship programs; analyzes trends in recruitment and retention programs; develops strategies for program evaluation.- Performs miscellaneous job-related duties as required.
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