Franchise Hotel - Marketing Specialist - Crowne Plaza

This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.
By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.
About Us
Under the guidance and direction of the Marketing Manager, within the limits of established IHG Hotels and local policies and procedures, as Asst. Sales Director you'll develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored, and sales goals are achieved. Regularly sell hotel rooms, meeting rooms, and food and beverage through direct client contacts.
Promoting the desired work culture around the five core values of Trust, Integrity, Respect, One Team and Service of the InterContinental Hotels Group and the brand ethos.
At Crowne Plaza, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. To help them we need you to display Brand Service Behaviors- Dare to Connect:

Dare to make the first move
Adapt to the moment
Relate to the business
Enable quality downtime

Your day to day
Essential Duties and Responsibilities - (Key Activities)

Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, print media etc.), exhibitions and promotional events
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses

Social Media

Works with MCM to develop and implement overarching Social Media Strategies to raise hotel awareness and drive revenues.
Monitor and maintain Facebook pages for all revenue channels (rooms, MICE, weddings, etc.).
Provide detailed analytics of all Social Media activity to define effectiveness of past, present and future activity including demographics, reach, and return on investment results.
Encourage and monitor reviews for each property and F&B outlet on TripAdvisor.
Monitor and maintain Instagram postings for all revenue channels and ensure all photos uploaded are up to date.
Monitor listings on Google Maps and ensure all are active and up to date.

What we need from you

Develop an effective strategy & activities to drive all e-commerce channels (CRS, GDS, Internet, Tour operators & 3rd party sites) contribution & revenue.
Update the corporate website and maintain HCM score.
Monitor & update all channel databases (GDS, CRO, Web, HERMAN) to ensure correct representation of hotels.
Assist in formulating expenditure requirements for all e-commerce activity for the purpose of budget submissions.
Champion any future technology developments per specific channel.
Any other duties or tasks as directed by the General Manager, Director of Sales and Marketing, Revenue Director that assist and support hotel operations.

What we offer
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life. We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
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