Franchise Hotel - Marketing Specialist

This job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.
By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.
About Us
Under the guidance and direction of the Marketing Manager, within the limits of established IHG Hotels and local policies and procedures, as Asst. Sales Director you'll develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored, and sales goals are achieved. Regularly sell hotel rooms, meeting rooms, and food and beverage through direct client contacts.
Promoting the desired work culture around the five core values of Trust, Integrity, Respect, One Team and Service of the InterContinental Hotels Group and the brand ethos.
At Crowne Plaza, we want our guests to feel able to do their best, achieve their goals and be recognized for their success. To help them we need you to display of Brand Service Behaviors- Dare to Connect:

Dare to make the first move
Adapt to the moment
Relate to the business
Enable quality downtime

Your day to day
Essential Duties and Responsibilities - (Key Activities)

Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, print media etc.), exhibitions and promotional events
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses

Social Media

Works with MCM to develop and implement overarching Social Media Strategies to raise hotel awareness and drive revenues.
Monitor and maintain Facebook pages for all revenue channels (rooms, MICE, weddings, etc.).
These should be updated on a daily basis (wherever possible) to inform fans of news, special offers, events of interest, fun facts, jokes and relevant insights, to provide a 'Stay Real' experience for fans.
Provide detailed analytics of all Social Media activity to define effectiveness of past, present and future activity including demographics, reach, and return on investment results.
Monitor and maintain Twitter profiles for hotel using analytics to report and feedback all findings and make recommendations for enhancement.
Encourage and monitor reviews for each property and F&B outlet on TripAdvisor.
Monitor and maintain Instagram postings for all revenue channels (rooms, MICE, weddings etc.) and ensure all photos uploaded are up to date.
Monitor listings on Google Maps and ensure all are active and up to date.
Devise 'pay per click' key search words to promote websites using Google Ad Words.
Create profiles for properties using Wikipedia Mark-Up Language.
Ensure outlets are present and details correct on Wikimapia.
Monitor and upload videos to the InterContinental Singapore YouTube profile, when suitable.
Maintain the virtual tours of each property and outlet, ensuring all details are correct.
Work with MCM to infiltrate blogs on selected topics to refer users back to our sites.

What we need from you
Distribution Marketing

Develops an effective strategy & activities to drive all e-commerce channels (CRS, GDS, Internet, Tour operators & 3rd party sites) contribution & revenue.
Update the corporate website and maintain HCM score at 800.
Work with Marketing and PR team to facilitate and share all direct marketing campaigns on Social Media on a weekly basis.
Maintain and manage the hotel's independent website to ensure content is relevant and up to date.
Monitor all online content and imagery for IHG certified OTAs and guest review websites.
Utilize & communicate regularly results from DMAAG reporting from Merlin.
Assist in the development & implementation of internet marketing promotions.
Ensure marketing opportunities are utilized via IHG Rewards Club.
Monitor & update all channel databases to ensure correct representation of hotels.
Maintain accurate tracking of all BTA / OTA Partners on a monthly basis.
Using IHG Marketing and Revenue reports to establish opportunities to drive consumers to Hotels own Branded Website.
Assist in formulating expenditure requirements for all e-commerce activity.
Champion any future technology developments per specific channel.
Develop understanding of regional market trends for both online and offline channels.
Collect data & report on competitor online communications & market activity.
Any other duties or tasks as directed by the General Manager, Director of Sales and Marketing, Revenue Director that assist and support hotel operations.

What we offer
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
So, join us and you'll become part of our hotel family.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
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