EMEA Head of E-Commerce

About Us
We are an iconic lifestyle brand specializing in daily bags, travel bags, and luggage. With a heritage rooted in innovation, quality, practicality and timeless design, we aim to empower our customers' moves and enrich their experiences. As part of our ambitious growth plan, we are building a strong digital presence to connect with our audience and transform the way they shop.
We are seeking a dynamic and experienced EMEA Head of E-Commerce to lead our digital transformation, drive online sales, and position our brand as a leading lifestyle brand in the region.
Role Overview
The EMEA Head of E-Commerce will spearhead our e-commerce operations and strategy, overseeing our own webshop and marketplace presence across the region. This individual will develop and execute a robust, data-driven e-commerce strategy, ensuring alignment with brand goals and regional growth targets.
The ideal candidate will combine strategic vision with operational excellence, leveraging digital marketing, technology, and customer insights to deliver a seamless online shopping experience and achieve aggressive sales targets.
Key Responsibilities
Strategic Leadership
Develop and execute a comprehensive e-commerce strategy for the EMEA region, aligned with our lifestyle brand's business objectives.
Identify opportunities for growth across direct-to-consumer (DTC) channels, marketplaces, and digital partnerships.
Set and achieve ambitious revenue and profitability targets.
Webshop & Marketplace Management
Oversee the optimization and performance of Hedgren's own webshop, ensuring best-in-class UX/UI, speed, and conversion rates.
Manage marketplace presence on platforms like Amazon, Zalando, and regional-specific marketplaces, ensuring alignment with brand standards.
Digital Marketing Integration
Collaborate with the digital marketing team to drive traffic, improve conversion rates, and increase customer retention.
Leverage tools like paid media, SEO, email marketing, and affiliate partnerships to achieve sales and engagement KPIs.
Operational Excellence
Ensure seamless backend operations, including inventory management, order fulfillment, and customer service integration.
Collaborate with logistics and supply chain teams to optimize delivery and returns processes.
Team Leadership & Collaboration
Build, mentor, and lead a high-performing e-commerce team, to build from scratch and over time upon business growth.
Foster collaboration with cross-functional teams, including marketing, product, and retail, to ensure a consistent brand presence.
Data-Driven Decision Making
Analyze sales data, customer behavior, and market trends to refine strategy and execution.
Provide regular performance reports to the senior leadership team, highlighting opportunities for growth and improvement.
Qualifications
Education
Bachelor's degree in Business, Marketing, E-Commerce, or a related field.
MBA or equivalent advanced degree is a strong plus.
Experience
Minimum 8-10 years of experience in e-commerce, with at least 3-5 years in a leadership role managing regional or global E-commerce operations.
Proven track record of driving revenue growth and building successful e-commerce strategies for lifestyle brands or comparable consumer goods sectors (e.g., fashion, travel accessories, luggage).
Experience with DTC models, marketplace management, and digital marketing integration.
Technical Skills
Strong understanding of e-commerce platforms (e.g., Shopify, Magento, or similar), analytics tools (e.g., Google Analytics, Hotjar), and CRM systems.
Data-driven mindset with the ability to translate insights into action.
Soft Skills
Exceptional leadership, communication, and project management skills.
Entrepreneurial spirit with a customer-first mentality.
Passion for lifestyle brands and a strong sense of market trends.
Why Join Us?
Be part of a transformative journey to build a leading lifestyle brand in the EMEA region.
Lead and shape the future of the e-commerce channel for our iconic brand.
Collaborate with passionate, innovative professionals in a dynamic and supportive environment.
How to Apply
Please submit your CV and a cover letter detailing your experience and vision for driving e-commerce success for a lifestyle brand to to ***
Application Deadline
3rd of February
Our lifestyle brand is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
•