Marketing Manager

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Private Media is Australia's leading independent media company with three publications, Crikey, The Mandarin and SmartCompany.
Entirely digital from the start, we've spent more than 20 years investing in Australia's best journalism.
We employ over 40 people across offices in Melbourne, Sydney and Canberra, and have a network of over 100 contributors across the globe.

Our values

• Growth focused:
  We believe in the positive impact of each brand.
  We are determined in our plan and actions to achieve each of our missions.
  We act individually and as a team to overcome obstacles.
• High standards:
  We have high expectations of ourselves because our readers and customers deserve the best.
  We care about each piece of work we do.
  We welcome feedback as we know it helps us meet the standards we set.
• Thinking deeply:
  We do not rush to superficial conclusions.
  We welcome the chance to go deep on hard topics.
  We respect our colleagues enough to constructively criticise their ideas.

About the role

We're seeking an experienced marketing manager to lead our brand and marketing team who is aligned with Private Media's mission to drive impactful change and deliver compelling, purpose-driven marketing strategies.

Reporting to the Chief Growth Officer, this role will be responsible for strategic planning, management and execution of Private Media's growth and marketing strategy using a multi-channel mix of automated lifecycle, paid digital, social media, owned media, offline/OOH and branded campaigns as well as supporting our PR and events strategies.

We have banded the role at $125,000 to $135,000 + superannuation.

What you'll be doing

• Developing and implementing omni-channel marketing strategies to drive growth across owned media, email, SEM and paid social.
• Leading the planning, creation, execution, and optimisation of marketing campaigns with a strong focus on data, metrics, and KPIs.
• Managing content, CRM systems, and digital advertising tools to enhance customer engagement and conversion.
• Crafting clear, concise, and impactful messaging that aligns with brand voice across all channels.
• Collaborating with internal teams and stakeholders to ensure seamless execution of marketing initiatives and campaigns.
• Analysing campaign performance and providing actionable insights to improve results and ROI.
• Balancing strategic planning with hands-on delivery to meet business objectives and respond to evolving priorities.
• Championing consistent, high-quality brand execution while adapting to a fast-paced, dynamic environment.
• Planning, allocating, and overseeing marketing budgets to ensure optimal spending and maximum ROI across campaigns.
• Coordinating and managing relationships with external suppliers, agencies, and freelancers to deliver high-quality outcomes aligned with marketing goals.

Skills and experience

You'll thrive in this role if you have:

• A hands-on data-driven approach to achieving measurable results.
• Experience in fast-paced, dynamic environments with a background in agency and/or e-commerce (preferred).
• Demonstrated success in managing and building successful challenger brands, with expertise in creating differentiation and strong market positioning in competitive landscapes.
• Proven expertise in omni-channel marketing, including SEM, paid social, email, and owned media.
• Proficiency in Google Analytics, marketing automation systems, and digital advertising platforms.
• Strong communication skills, with a focus on crafting clear, impactful messaging.
• Experience in stakeholder management, project execution, and team collaboration.

Six good reasons to work at Private Media

• Flexible working - Private Media has been digital-first for over 20 years so flexible working is innate to how we roll.
  Our team is 33% part-time or wholly remote and recently rated flexible working as the one of the best things we do.
  We champion hybrid working, with two office days a week for our Melbourne and Sydney staff - and invest into in-person gatherings for protecting culture.
• Our editorial mission - We are a proudly independent media organisation.
  We believe unreservedly in the principle of a free press, one which holds power to account, champions journalism and serves the interests of our readers.
  Our staff understand our work is meaningful and our editorial mission is something to be proud of.
• Growth focused - As one of our core values, we take growth seriously.
  Each staff member has their own individual growth map, which is checked in on every quarter with their manager and is part of the 'Juniversary' annual review.
  This is complimented with a $400 learning and development budget.
  We want our staff to be at the forefront of their personal development.
• Our team - Our team is supportive, smart, incredibly passionate and unafraid to challenge the status quo.
  We encourage cross team collaboration.
• Diversity and inclusion - We have a proud history of publishing new writers and voices outside the mainstream, and are intentional about I&D in our policies, hiring strategies and performance culture.
• A mentally healthy workplace - We believe that clear roles, effective feedback culture, transparency from leadership on strategy and performance, and smooth processes are fundamental to building a happy workplace.
  We also have accredited Mental Health First Aid -ers and a dedicated EAP service, which includes 6 consults a year for staff and their family members.

Inclusion statement

While the role is advertised as full time, we wish to be flexible for the right candidate, and believe that part-timers should always be given a go.
We strongly encourage diverse candidates to apply, including people from multicultural backgrounds, LGBTQI+, Aboriginal or Torres Strait Islanders, people with disability, and over 45 years of age.
We're looking for the best possible talent to join us at Private Media, regardless of age, gender, religion, race, sexuality, education or physicality.

Ready to apply?

Apply directly through LinkedIn or email ***.au with your cover letter and resume.
Please apply by Monday 20th January 2025.
We will be reviewing applications as they come in so don't delay.