The Coca-Cola Company - Senior Manager, Frontline Marketing - aRTD, South

Location(s):
Australia
City/Cities:
North Sydney
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
January 3, 2025
Shift:
Summary:
Focus, Scope, & Impact
Develop and implement marketing plans for Alcoholic Ready To Drink beverages (aRTDs) for the 'South' region (Australia and New Zealand). The company's current global portfolio of aRTDs includes Jack Daniels & Coca-Cola, Lemon-Dou Chūhai, and Schweppes Alcoholic Cocktails.
Support the development of the socializing ritual for consumers that generates value for customers and creates growth for the system in the Australia & New Zealand market.
Reporting to the Director, Frontline Marketing for aRTD in the South region, we are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management experience working in alcoholic beverages in either Australia or New Zealand.
Key Deliverables
Strategy (10% of time)
Work closely with OU (Operating Unit) Emerging Category Marketing Team
and provide market input to ensure multi-country brand programs, innovation projects, and the overall brand strategy meet local needs.
Develop The Plan (30% of time)
Adapt Global and Regional Brand Plans
to optimize for local needs - including consultation and alignment with Regional Category Team and Bottling Partners.
Input into End-2-End consumer & shopper engagement strategy
and
identify region specific engagement opportunities .
Manage brand activation
in market: including POS (Point of Sale) activations & promos and experiential marketing and events (using marketing assets), in coordination
with bottlers & external partners .
Lead transcreation, localization , and
real-time amplification of campaigns
working directly with agency partners across ATL & BTL.
Partner Bottler To Deliver The Plan (40% of time)
Manage bottler alignment on the category marketing plan:
portfolio priorities and category / brand strategies and plans (objectives, DME (Direct Marketing Expense) investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Thailand & Singapore Commercial team and Franchise Leadership.
Support the System (Coca-Cola Company & Sales Network) in
Customer & Shopper marketing agenda , maintaining
strong relationships with key customers .
Personal and Professional Development (10% of time)
Key Stakeholders You'll Work With
Role will interact frequently with Franchise leadership teams, Region Commercial team, Bottlers, and external parties (activation agencies, media) and external partners.
Experience required:
Does this sound like you?
You're an entrepreneurial marketer who likes to push boundaries and challenge the status quo.
You love the challenge of scaling up start-up brands & building new categories.
You are thrilled to see brand ideas come to life in market and passionate about making things happen - turning ideas from good to great through brilliant activations.
You enjoy collaborating with diverse, multi-cultural marketing and commercial experts across our global network to execute never been done before brand ideas.
You have a keen interest in the alcohol sector and in the interests and passions of young adults.
Ideal Work & Education Experience
Strong marketing and leadership experience (8-10 years) with recent experience in Brewing or aRTD Alcohol Categories.
Bachelor's degree.
Direct experience working with global brands and with
marketing activation .
Experience working in cross-functional teams and cross-geographical teams.
Experience with 'social first' and 'experience led' marketing campaigns.
Broad knowledge of the workings of the alcohol and HORECA (hotel, restaurant, and café channel) sectors.
Skills:
Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take
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