Associate Director, Social

Associate Director, Social - Creative Futures

Overview of the team

EssenceMediacom Creative Futures works at the intersection of data and technology, media and creative to drive relevance for brands. We strive to reshape how brands connect with consumers by creating advertising that is relevant and useful to the end user.

Our proposition isn't about creating better ads, but rather capitalizing on new media and behaviours to drive breakthrough relevance. Creative Futures ambition is to become the world's leading integrated global creative capability built to meet the demands of the new communications economy.

Overview of the role

This Associate Social Director opportunity would suit an analytical and social-first problem solver who can lead by example to deliver breakthrough work for our social and content clients.

A strong team player, they'll be able to collaborate across our wider social and influencer team to drive diverse thinking that elevates our day-to-day work.

With experience across all facets of social media (influencer, social listening, content strategy, social content production, paid media amplification, community management and campaign reporting), they'll be responsible for managing a social team (Social Managers, Associates & Coordinators) to develop social content that stops audiences as they scroll.

Working together with our Social Partner, this is also an opportunity to provide a social lens to agency-wide work and build relationships with key platform partners.

Key Relationships:

• Social & Influencer team
• Wider Creative Futures team
• Clients

3 best things about the job:

• Work in an exciting and award-winning team for some of the world's most recognised brands.
• Play a key role in EssenceMediacom's most future-focused and fastest-growing team.
• Commitment to flexibility and room to explore your passions in life outside of the day to day.

Objectives:

• People: build relationships with internal teams and any production suppliers.
• Client: maintain consistently high levels of delivery and client satisfaction.
• Commercial: ensure accuracy across forecasting, revenue and billings as well as all scoping and utilisation reporting.
• Product: deliver and drive social BAU projects as well as influencer campaigns to a consistently high standard.
• Process: navigate internal processes working with wider teams.

Responsibilities:

People:

• Manage and mentor an ambitious and dynamic social team (including Social Managers, Associates and Coordinators).
• Work collaboratively with the wider social and influencer team, acting as an advocate for social-first opportunities across our client portfolio.
• Empower diverse thinking and support your direct reports in achieving personal career goals.
• Run internal workshops to upskill and maintain high levels of social media skills across the team.
• Maintain a positive feedback loop, helping to elevate your team's client-facing presentations and analytical skills when planning content, community management and reporting.
• Build relationships and maintain transparent communications with internal stakeholders, including Client Services, Partnerships and Creative.

Clients:

• Act as the point of contact and escalation for key social media clients.
• Build relationships and maintain transparent communications with your key clients, including managing weekly and monthly WIPs as required.
• Utilise communications from key platform partners (Meta, TikTok, etc) to help educate clients and elevate the work we do for them.
• Develop unique and meaningful insights for clients, framing actioning next steps and presenting learnings in confident and considered formats.
• Work collaboratively with our Client Service team to maintain high levels of service for clients.
• Assist the Social Partner with new business opportunities and social-related pitches.

Commercial:

• Oversee budgets for key social media clients, ensuring media amplification and related reports are up to date.
• Identify, measure and manage KPIs and benchmarks on behalf of key clients.
• Manage and implement budgets within platforms including Ads Manager within Meta, TikTok and Pinterest.
• Maintain effective workflows to support commercial growth and effectiveness.
• Assist in the creation of scope of work documents and client invoices.
• Escalate commercial matters to the Social Partner as required.

Product:

• Drive gold-standard social and influencer work across a portfolio of clients in the commerce, FMCG, luxury automotive, film and entertainment categories.
• Stay up to date with industry trends, product and platform updates, helping to integrate new capabilities into our day-to-day.
• Manage effective workflows across influencer, social listening, content strategy, social content production and post-campaign reporting.
• Confident presenting work to new and potential clients, applying a social and content lens to storytelling and strategy.

Process:

• Oversee your own and your team's day-to-day output and manage internal/external deliverables.
• Maintain efficiencies across BAU social and campaigns.
• Manage and maintain efficiencies in audience targeting as part of our paid social work.
• Look to maintain and evolve content templates, identifying opportunities to streamline workflows for yourself and the wider team.
• Identify opportunities to integrate new technologies into our day-to-day workflows.

Ideal Candidate Experience:

• The ideal candidate for the Associate Social Director role will be a strategic and content-savvy social media specialist with experience crafting unique content strategies and managing both BAU and paid campaigns across social media platforms.
• They should be confident in a client-facing role and be comfortable managing junior members of the team, focusing on driving diverse thinking and opportunities to upskill.
• At least 5 years' experience in social media, ideally as a Social Media Manager or Associate Director at a social or creative agency, in-house at a brand or publisher.
• Demonstrated experience managing people, ideally within an influencer, social media or content team.
• Strong understanding of key social media platforms including Meta, TikTok, Pinterest and Snapchat.
• Demonstrated experience and a solid understanding of paid and organic social media strategy.
• Strong working knowledge of creating and managing campaigns in Ads Managers within Meta, TikTok and Pinterest.
• Wider knowledge of creating or managing content across YouTube or Twitch would be a bonus.
• An excellent copywriter and editor, who can deliver clear direction and feedback to junior team members.
• Hands-on experience editing and creating content within platforms and/or Adobe Suite, as well as within design platforms like Canva and Figma.
• Experience using social listening and scheduling tools, such as Sprout, Sprinklr and Brandwatch. <.