Marketing Specialist

About Our Client:
Our client prides themselves on providing exceptional home services that enhance the comfort and safety of their customers' homes.
They are committed to innovation and excellence, leveraging the latest technologies and techniques to meet customer needs across their brands.
Position Overview:
Our client is seeking a dynamic and results-driven Marketing Specialist with exceptional digital skills.
This role will focus on developing and executing online and offline marketing strategies across various channels, with an emphasis on future techniques, including AI-driven marketing solutions in the home services arena.
The ideal candidate will also have experience with call centre metrics and levers to optimise customer engagement and conversion rates.
Key Responsibilities:
Digital Strategy Development:
Create and implement comprehensive digital marketing strategies that align with business goals and drive customer acquisition and retention.
Utilise AI tools and analytics to enhance targeting, segmentation, and personalisation of marketing campaigns.
Content Creation and Management:
Develop engaging and relevant content for various digital platforms, including social media, email marketing, and the company websites.
Optimise content for SEO to improve organic search visibility and traffic.
Performance Tracking and Analytics:
Monitor and analyse digital marketing performance using metrics such as website traffic, conversion rates, and ROI.
Lead and review third-party marketing partners.
Leverage call centre metrics to assess customer interactions and improve service delivery.
Campaign Management:
Manage PPC, display, and social media advertising campaigns for all brands, ensuring they meet budget and performance targets.
Experiment with emerging digital marketing techniques and technologies to stay ahead of industry trends.
Collaboration and Communication:
Work closely with the sales and customer service teams to align marketing efforts with overall business strategies.
Provide insights and recommendations based on data analysis to improve customer engagement and service efficiency.
AI Integration:
Research and implement AI-driven marketing tools and technologies that enhance customer experiences and operational efficiency.
Stay informed about advancements in AI and digital marketing to continuously evolve strategies.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
3 years of experience in digital marketing, preferably in the home services industry.
Strong knowledge of digital marketing channels (SEO, PPC, social media, email marketing).
Experience with call centre metrics and an understanding of how to leverage them for improved marketing performance.
Proficiency in analytics tools (Google Analytics, social media analytics) and marketing automation platforms.
Familiarity with AI applications in marketing, such as chatbots, predictive analytics, and personalised content delivery.
Excellent communication skills, both written and verbal.
Strong analytical and problem-solving abilities.
Why Join Our Client? Our client offers the opportunity to shape their digital marketing initiatives while working with a passionate team dedicated to innovation and customer satisfaction.
They provide competitive compensation, professional development opportunities, and a supportive work environment.
Please call Kym for a confidential chat on 0490 437 790.
Job Reference number:
210273921 QLD Licence - LHL-02514-D2P2F Who are we At PERSOLKELLY, our passion is - and always has been - putting you first.
We propel our people forward by supporting their careers in fresh ways, backed by our expertise and capability.
We're committed to creating a safe and inclusive environment which values and respects diverse styles, backgrounds, experience and perspectives.
We welcome and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.
So it's over to you.
If you would like to join our team, please APPLY now.
To learn more about working with PERSOLKELLY, we encourage you to visit our website.
Follow our LinkedIn page at /company/persolkelly for the latest updates and insights.