Creative Content Director

About GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.
GroupM agencies include Mindshare, EssenceMediacom, and Wavemaker.
With more than 1,000 people based in Sydney, Melbourne, Adelaide, and Brisbane, GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as a leader and collaborator in trading, content creation, commerce, sports, digital, finance, proprietary tool development, and other business-critical capabilities.
GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders, and people.
About GOAT (GroupM's Influencer Marketing Solution) Goat is one of the world's leading influencer marketing agencies.
Goat specializes in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015.
Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.
The company's 150+ staff across three global offices have helped to grow some of the biggest brands in the world.
Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content.
In recent years, Adweek recognized Goat as Europe's fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of their top companies.
As part of GroupM Nexus, Goat will support GroupM's strategy to help clients drive growth through performance with the scale and expertise to help brands activate campaigns anywhere in the world.
Enhanced by GroupM's partnerships with the world's largest social and commerce platforms, proprietary technology, and deep global expertise, Goat will provide GroupM and WPP clients with industry-leading global, cross-channel, and data-driven influencer marketing capabilities.
Why This Role is Exciting:
Best of both worlds:
With 60% of this role focusing on GroupM clients, working with some of the best brands in the world including Netflix, Dell, Mars, Fonterra, Edgewell, Henkel, and more.
With 40% of this role allocated on WPP Beauty Tech Labs, work with the biggest names in beauty:
From L'Oréal Paris to Maybelline and Kiehl's, you'll lead influencer marketing for the world's most iconic beauty brands and categories.
Drive Industry Content Innovation :
Push the boundaries of content, social media, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
Shape the Future of Content :
Influence the direction of social media and influencer marketing for some of the world's biggest brands, leading creative that disrupts and inspires.
Collaborative Leadership :
Work closely with senior leaders and collaborate with top talent to drive creative content excellence both internally at GroupM and across WPP.
Culture of Innovation :
Lead and foster a team where bold ideas are encouraged, creativity is celebrated, and the future of content is shaped every day.
This Role As Creative Content Director, you are the driving force behind the conception and execution of transformative ideas and content that resonate across media landscapes, social, video, and entertainment platforms, and collaborative partnerships.
Your strategic creativity ensures that our clients' brands not only achieve cultural and platform relevance but also experience substantial growth.
You are the catalyst for innovation, propelling brand narratives that captivate audiences and drive engagement in an ever-evolving digital ecosystem.
What You'll Do:
Work closely with the GroupM Goat and WPP Beauty Tech Labs teams, you'll play a pivotal role in delivering exceptional results for our clients, while fostering a culture that champions innovation, creativity, and collaboration.
Drive big ideas that will grow clients' businesses and help us win more client projects.
Clearly articulate and deliver our growth and demand strategy for GroupM's influencer offering, tapping into our portfolio of media clients to unlock scope expansion into creator and influencer marketing.
Lead and review the creative work for the agency, especially in social, content, and digital media and marketing.
Drive creative work and awards (especially in the social space).
Be at the forefront of technology knowing the nuances of social, video, and entertainment media platforms.
Collaborate well with diversified skillsets - Content & Partnerships, Strategy, Product, Client and Growth departments etc.
to create creative strategies and content ideas.
Take a leadership role in bringing culture and trends to our clients.
Your Responsibilities:
Creative Content Leadership :
Lead the ideation and development of cutting-edge social media and influencer/creator campaigns.
Client Partnership Excellence :
Build and nurture strong, trusted relationships with key clients.
Set a high standard for collaboration, continuous improvement, and bold ideas.
Cross-Functional Collaboration :
Collaborate with senior leadership across GroupM Goat and WPP Beauty Tech Labs to ensure that creative strategies align with broader business goals.
Strategic & Tactical Guidance :
Offer expertise and thought leadership on content and social media trends.
Who You Are:
Content Leader :
You have a passion for social media, content creation, and influencer marketing.
Client-Centric Mindset :
You know how to build strong, trusted client relationships.
Team Builder & Collaborator :
You're a natural leader who can foster a high-performance and collaborative culture.
Strategic Thinker :
You have a strong strategic mindset.
Further Detail At least 7 years of relevant experience, with five or more years in creative, content marketing and/or social.
Experience in creating social/content marketing and advertising campaigns.
Proven ability to develop successful concepts and ideas.
Exceptional communication and presentation skills.
What Success Looks Like:
The easiest and simplest way to see if you have done a great job is when:
In 3 Months, You Would Have:
Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.
Established collaborative relationships with all key stakeholders.
In 6 Months, You Would Have:
Developed professional relationships with both internal and external stakeholders.
In 12 Months, You Would Have:
Produced fresh, innovative work for the biggest clients in the country.
Apply now.
This is your chance to make a lasting impact in the world of influencer marketing and social media-one campaign at a time.
•