Visual Merchandising Manager

Roles and ResponsibilitiesQualification:
Graduation in Design, Fashion, Visual Merchandising, Merchandising or a similar fieldExperience:
Minimum 6-8 years of experience in Visual Merchandising with 2-4 years VM experience in furniture/houseware format storeRole Objective:
The Visual Merchandising Manager is responsible for maximizing sales and profitability through execution and implementation of visual merchandising standards in the store.
The job holder should possess a clear understanding of Home Centre Design concepts and merchandising principles and effectively lead a team of Visual Merchandisers and Designers to ensure appropriate in-store communication and range presentation.CustomerDrive and manage VM operation functions within store(s) of the assigned region/area, ensuring the store(s) are presented with high level standards inspirationally and commercially.ProcessProvide effective implementation pre-planning documentation(s) i.e., illustrations, schematics, critical path etc when working on campaign launch, store improvements and VM activities in the store(s).Develop a customer profile-based display solution(s) of either HH and/or FRN department, display solutions which are demographically relevant to its market.Align and work in close collaboration with the store leadership team as a part of commercial team, focused on-store merchandising adherence to the brand directives pertaining to VM and Retail business commitments.Responsible for optimizing the opportunities of product display/presentation with store architectural layout(s), and/or to developing store improvement plan(s) to continuously better the customer shopping experience thru ease of shopping inspirationally and commercially.Drive high level Visual Merchandising Principles adherence discipline, along with store manager/regional manager throughout the store(s).Develop an effective VM calendar plan in alignment with retail, capturing monthly store activities i.e., campaign launch, guidelines implementation, store recoveries/improvements etc.Perform VM checklists and regular floor walks/review along with store manager/regional manager ensuring high quality of product presentation(s), merchandising principles adherence and disciplined store upkeep strategy are in place and are performed effectively.Monitor commercial environment, competitor activity and market trends through competitor store visits.VM Commercial and FinanceAlign VM strategies with the Retail priorities to drive business forward.Collaborate with store leadership team in providing solution(s) addressing low and high product performance and product display inventory discipline i.e., Demo hold/Demo release.Provide (Non-Trading Item) store requirements supporting Retail and VM activities within the allocated annual budget allocation.Regularly monitor VM assets ensuring good condition(s) and are properly used such as computer, gadgets and tools.PeopleDrive consistent and transparent communication with the VM team member(s) on business expectations and priorities.Responsible for Performance Management of VM Team member(s) through timely KPI setting, mid-year and annual performance reviews and honest feedback.Ensure Learning and Development programs for both functional & behavioral aspects, are provided/delivered to VM team member(s) in line with set personal/individual development plans.Continuously drive VM team member(s) talent up skill and succession planning for future growth.Guide and develop VM Team member(s) to ensure high quality performance deliverables.Responsible for ensuring adherence to company policies and regulations with regards to behavior and work ethics.Desired Candidate ProfileA Regional Visual Merchandising Manager is responsible for developing and implementing visual merchandising strategies across multiple locations within a designated region.
This role focuses on enhancing brand presence, optimizing product displays, and ensuring consistency across stores.
Here are the key skills and responsibilities associated with this position:
Strategic PlanningVisual Merchandising Strategy:
Developing and executing a cohesive visual merchandising strategy that aligns with brand goals and regional market trends.Seasonal Planning:
Creating seasonal merchandising plans that reflect promotions, new product launches, and customer preferences.Team LeadershipTeam Management:
Leading and training visual merchandising teams within the region to ensure effective execution of visual standards.Collaboration:
Working closely with store managers and staff to implement visual merchandising initiatives effectively.Brand RepresentationBrand Standards:
Ensuring all visual displays and merchandising align with the brand's identity and standards.Consistency:
Maintaining consistent visual presentation across all locations within the region.Market AnalysisTrend Identification:
Analyzing market trends and customer behavior to inform visual merchandising decisions.Competitor Analysis:
Monitoring competitors' visual merchandising strategies to identify opportunities for differentiation.Creative DevelopmentDisplay Design:
Designing innovative and engaging product displays that enhance customer experience and drive sales.Visual Guidelines:
Creating visual merchandising guidelines and toolkits for store teams to follow.Project ManagementImplementation Oversight:
Overseeing the execution of visual merchandising projects, ensuring they are completed on time and within budget.Budget Management:
Managing budgets for visual merchandising initiatives and ensuring cost-effectiveness.Performance AnalysisSales Performance:
Analyzing sales data to assess the impact of visual merchandising on store performance.Feedback Loop:
Gathering feedback from store teams and customers to continuously improve visual merchandising strategies.Communication SkillsCross-Department Collaboration:
Collaborating with marketing, sales, and product development teams to align visual merchandising with overall business strategies.Reporting:
Preparing and presenting visual merchandising reports and insights to senior management.Training and DevelopmentStaff Training:
Conducting training sessions for store staff on visual merchandising best practices and techniques.Mentorship:
Providing ongoing support and mentorship to visual merchandising teams within the region.AdaptabilityFlexible Approach:
Adjusting visual merchandising strategies based on regional differences and customer feedback.Crisis Management:
Quickly responding to any issues or challenges that arise in the visual presentation of products.
•