Senior Manager Content Strategist

Company Description
Founded in London in 1970, Saatchi & Saatchi has evolved into a global creative powerhouse with 114 offices in 67 countries and over 6,500 employees. As part of Publicis Groupe, we excel in integrated communications, working with top global brands to create unforgettable campaigns.
Our mantra, 'Nothing is Impossible', drives us to drive positive change through creativity. We pride ourselves on our unshakeable spirit and dedication to nurturing talent, ensuring your journey with us is one of continuous growth. Located across the UAE and KSA, Saatchi & Saatchi services the whole MEA region and consistently collects prestigious awards, namely '#2 Network of The Year' at Dubai Lynx 2024, reflecting our commitment to leaving a positive impact.
Our culture is what sets us apart. Join our fun traditions that drive creativity and bring everyone together while keeping spirits high. We love our office parties and the collaborative environment that helps us create outstanding work.
Overview
Responsibility and Focus

Accountable to deliver on the marketing strategy that has been put in place through creative & innovative implementation.
Oversee the delivery and the activation of all marketing campaigns across all set channels.
Manage the operations of the core pillars of the marketing stream which include Creative & Social.
Work closely with the Business Director and the rest of the streams (Data Science, CRM, Experience Design & Media) to support the content for all communications.
Research, coordinate, edit and integrate work from writers and designers to produce layouts that meet established branding and style guidelines from existing campaigns.

Technical & Product

The Social Media Manager acts as a creative gatekeeper on all the brand's social platforms.
Oversee the accurate communication of the brand through social content.
Have a POV on media omnichannel management along with a media team driving a 360 experience: digital, online, on-ground.
Ability to manage budgets and dynamically shift for best business outcomes.
Manage a complex launch strategy across markets, target groups, and campaign objectives (awareness, consideration, conversion, retention).
Lead the day-to-day creative stream along with content management.
Manage seasonal campaigns aligned with the overall brand narrative.

Storytelling

Optimize brand & performance marketing creative based on learnings and performance.
Conduct market analysis to identify challenges and opportunities for growth.
Manage the integrated creative team and work as a hybrid creative manager.
Research, brainstorm, and ideate concepts with the creatives.
Monitor copywriting to ensure it aligns with the brand's tone of voice.
Provide visual cues (at times) to the clients' brief for the creative team.

Project Management and Traffic Management

Ensure campaigns are delivered on time.
Work closely with the social exec on publishing & community management to ensure delivery of creative content aligns with consumer sentiment.
Supervise the Content exec and manage conversation around social content calendars development and management.
Manage social platforms to fit set strategy.
Ensure cross-platform messaging considers tone of voice and purpose.
Understand community management and the intricacies of crisis management.
Utilize social listening tools to analyze sentiments and drive positive change.
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