Senior Associate Brand Marketing Chalhoub Group

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up 'The Greenhouse', which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

What You'll Be Doing

You will be involved in all aspects of marketing and media from planning, activation, promotions communication, media relations, research.

Assist in building marketing plan / calendar for the different markets in close co-operation with the brand's marketing departments.

Support the team in obtaining necessary permits for events and activations.

Conduct research on industry trends, competitor activities, and media outlets to identify potential opportunities.

Follow up closely on the plans' implementation, schedule and activities in all concerned markets.

Come up with innovative ideas that will delight the customers.

Measure the marketing activities ROIs.

Work in coordination with commercial team to ensure marketing plans support commercial goals.

Manage and coordinate with concerned parties for the production of marketing materials such as leaflets, visuals, etc.

Organize and attend events and exhibitions.

Carry out local market research, customer surveys, assess customer demands, brand positioning, monitor competitors' activities, and evaluate market campaigns.

Suppliers/Customer Relationship

Communicate all required information about animation / visibility to the teams.

Present the various marketing plans to the stores/ shop managers and ensure its proper implementation.

Meet and discuss with local suppliers for all marketing bookings and animations.

Define the media and PR plan by briefing the PR agency.

Manage the various marketing budgets, invoice organization and recording, including issuing POs and processing payments.

Monitor and update the budget sheet on a daily basis to ensure accurate spend tracking.

Participate in relevant projects and community activities as and when needed.

What You'll Need To Succeed

A strong interest in and knowledge of the regional market, fashion, and luxury industries.

A commitment to excellence and an eye for detail.

Dynamic and proactive, with a resilient and positive attitude.

Proficiency in Microsoft Office programs.

Excellent time-management and organizational skills.

Ability to learn quickly and manage multiple tasks simultaneously.

At least 3 years' experience in a 360 marketing role (Trade, Ecommerce, PR, influencers, CRM) within a luxury fashion brand.

GCC/UAE experience is essential, with a clear understanding of the ME market and consumer.

Be proactive and confident.

Knowledgeable about all customer touch points, malls, CRM, digital.

Previous experience dealing with agencies.

Experienced with events.

Understanding of Customer KPI's.

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities, and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
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