CRM
Owner of the Atlantis Dubai CRM infrastructure & system integrations
Atlantis representative on the Kerzner CRM working group
Management of key CRM performance channels - email, SMS, push and WhatsApp
Atlantis Dubai customer data program lead
Creation and execution of data strategies utilising key customer touch points, CRM channels & Tealium CDP
Ensure that brand standards are met through consistency in EDMs, including guest confirmation letters, Wi-Fi sign up, pre-arrival emails, in-resort communications, and The Atlantis Circle dining rewards program
CRM reporting and gleaning insight from an email engagement and database perspective
Customer lifecycle management through application of database segmentation techniques to manage and engage new, active, and dormant profiles
Creating and maintaining a comprehensive single view of our customers
Adhering to all relevant data protection legislation
Skills, Experience & Educational Requirements
10+ years' experience in a similar Digital leadership role
Experience in an enterprise level CMS and CRM solution are essential
Deep knowledge of performance marketing is required for this role
Experience in a CDP, DAM, enterprise loyalty solution or GA360 are advantageous
Knowledge of mobile application development and complex system integrations is a nice to have
Understanding and application of data analytical methods to measure marketing & business performance
High comfort level in a role that straddles marketing, IT, commercial and operational teams
Experience in a fast-paced environment with competing deadlines and priorities
Fluency in English along with excellent oral and written communication skills
Ability to engage and communicate to technical and non-technical audiences across the business
Strong presentation skills to educate internal audiences with Digital, CRM & Data related matters
Excellent analytical skills with strong attention to detail
Join a team that is adventurous, creative, warm-hearted and extroverted. We believe in making our guests happy beyond anything they have ever imagined. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
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