Roles and Responsibilities
Our client is seeking a highly experienced Marketing
Manager
(Bilingual - Arabic speaker) to lead their brand marketing initiatives. The ideal candidate will bring extensive experience and a deep understanding of the UAE market, with a strong background in the
Fragrance - Perfume industry
within marketing, social media, and digital marketing, along with strong analytical abilities and a proven history of successful marketing campaigns.
Key Responsibilities:
Analyze the success of trade plans and product launches using quantitative KPIs.
Provide regular reporting on promo effectiveness and customer engagement.
Strong understanding of key performance indicators (KPIs) and data analytics tools, such as Google Analytics and CRM software.
In-depth knowledge of digital marketing channels, including SEO, PPC, email marketing, and content marketing.
Manage and optimize international SEO strategies.
Ensure that website content is fully optimized for search engines and delivers a seamless user experience.
Lead and expand social commerce initiatives to drive engagement and sales.
Proven experience in managing and executing multi-brand marketing campaigns.
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
Self-starter with the ability to develop and execute plans with limited supervision.
Excellent communication and interpersonal skills.
Fluency in Arabic and English, with strong translation, review, and editing skills.
Expert proficiency in Microsoft Office suite.
Experience in the Perfume industry.
Arabic speaking can be a plus.
Desired Candidate Profile
Strategic and Analytical Skills
Market Research and Analysis
Conducting research to understand market trends, customer preferences, and competitive positioning.
Using data to segment audiences and tailor campaigns effectively.
Strategic Planning
Developing comprehensive marketing strategies aligned with organizational goals.
Allocating budgets and resources for maximum impact.
Data Analytics
Interpreting campaign performance metrics using tools like Google Analytics.
Measuring ROI and making data-driven decisions.
Brand Management
Building and maintaining a strong, consistent brand identity.
Ensuring that all marketing activities align with the brand's voice and values.
Core Marketing Skills
Content Marketing
Creating engaging content for blogs, videos, social media, and email campaigns.
Implementing storytelling techniques to connect with the audience.
Digital Marketing
Proficiency in SEO, SEM, PPC, and social media marketing.
Running campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
Campaign Management
Planning and executing multi-channel marketing campaigns.
Coordinating with teams to ensure timely delivery and consistency.
Product Marketing
Positioning products effectively in the market.
Developing messaging and promotional strategies to drive demand.
Soft Skills
Communication and Presentation
Delivering compelling presentations to stakeholders and clients.
Writing persuasive copy for ads, emails, and press releases.
Leadership and Team Management
Leading and motivating a marketing team to achieve objectives.
Delegating tasks and providing constructive feedback.
Creativity and Innovation
Thinking outside the box to create unique campaigns and ideas.
Staying ahead of trends to maintain a competitive edge.
Collaboration
Working closely with sales, product development, and creative teams.
Building strong relationships with external partners and agencies.
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