Senior Analyst- Business Analytics Emiratized Role

JOB PURPOSE:

The Data Analysis & Reporting Senior Analyst is responsible for supporting the AVP Data Analysis & Reporting and the Head of Business Governance in fulfilling the Data Analysis & Reporting needs of all Consumer Banking Groups entities which include all business segments (Mass, Elite, Elite World, NHL, Islamic, etc.) and functions (Product Sales & Distribution, Business Development, Digital, Digital Marketing Strategies, other Business Governance units, etc.). The role holder is also expected to support business units outside of Consumer Banking including Global Private Banking, Customer Experience, KYC & Onboarding, Finance, Contact Centre, DAAI, Group Compliance, etc. The role holder focuses on ad hoc requirements, deep dive analytics, and other special business intelligence projects and initiatives to support the overall objectives of Business Analytics in terms of automation, Power BI reporting, and performance packs in order to drive data-driven decisions. The role holder will also lead the analytical and reporting requirements on marketing leads activities and overall lead management performance and digital adoption and sales journeys.

ACCOUNTABILITIES:

Data Sourcing & Maintenance

• Discovering new data from the Enterprise Data Warehouse (EDW) and migrating processes that source data from outside of it by establishing and governing data logics from EDW tables.
• Performing sanity checks on all data inputs and liaising with respective EDW IT custodians in the event of anomalies.
• Liaising with EDW IT to onboard new columns or tables.
• Running the necessary jobs on a regular basis to ensure that the backend tables are created on time.
• Establishing a clean, responsible, and easy-to-track data source to ensure that users do not rely on any other sources and bridge towards a single version of truth for the whole Group.

Ad Hocs & Special Projects

• Handling and delivering various ad hoc requirements across the different CBG functions as well as other FAB business units ranging from Digital to Sales to Customers to KYC to Compliance to CRM Leads, etc.
• Supporting on the data inputs required for group or bank-wide activities and initiatives like EWRA, TESS, RBS, etc.
• Supporting on regulatory data requirements including CBUAE, FATCA/CRS, AML/CFT, etc.
• Supporting on CBG special projects including MSD, CRM Migration, RPA Automation, Finalta Sales Effectiveness, Finalta Digital & Multichannel Study, etc.

Regular Reporting

• Delivery of reports that are committed to stakeholders to be delivered daily, weekly, monthly, or quarterly.
• Working towards full automation of reports in favor of EDW and Power BI.

CRM Campaign/Lead Performance Reporting and Oversight

• Monitoring and tracking campaign/lead performance results and performing campaign/lead performance analysis.
• Preparing regular and ad hoc reports as required in a timely and accurate manner using the data gathered and the analysis conducted to meet the departments and FAB's requirements, policies, and standards.
• Assisting in planning and deployment of new campaigns/leads including proper configurations in CRM to ensure seamless data flows and facilitate reporting.
• Maintaining proper governance and controls around lead allocation by ensuring the allocation mechanism in CRM is sound and aligns with agreed processes.

Digital Journeys Reporting and Insight

• Making sure all the digital journeys are tagged and reported to top management.
• Bridging the gap between Business and Tech teams to get the requirements for digital journeys.
• Performing ad hoc analysis as needed.
• Assisting the digital team for proper database tagging with the Tech team so that the BI team can also perform deep dive analysis.

In relation to the above responsibilities, the role holder is expected to:

• Uphold the FAB values across all aspects of the day-to-day role.
• Be responsible for self-management and growth by striving to achieve the highest levels of proficiency and competencies and learning new techniques and systems as required.
• Strive to ensure accuracy and speed of reports and analyses.
• Perform proactive deep dive analyses and logical derivations to come up with recommendations on how businesses and processes can be improved.
• Adhere to policies and procedures as set out by the Group and by FAB.
• Collaborate with stakeholders to constantly fine-tune the reports based on current strategies and priorities.

Qualifications:

Minimum Qualification

Bachelor's degree in Management Information Systems or related discipline.

Minimum Experience

3 years of relevant experience in the banking sector with at least 1 year in similar positions in the Business Intelligence, Business Analytics, or Decision Support functions.

Other Essential Requirements

• Strong technical knowledge of Consumer Banking products and business model.
• Basic SQL knowledge.
• Advanced Excel skills.
• Basic knowledge of BI tools like Power BI, OBIEE, Business Objects, or similar.
• Knowledge of and aptitude for data warehousing and ETL will be an advantage.
• Ability to interact with senior stakeholders across the Group.
• Excellent communication skills with a high degree of personal integrity who can deliver under pressure.
• Advanced presentation skills.

Remote Work:
No

Employment Type:
Full-time