Loyalty Analytics Specialist

About the Company
ADNOC Distribution is on a journey to change the retail landscape, delivering tangible actions to facilitate progress in providing sustainable mobility solutions for our customers. We are customer-centric, offering digitally enabled journeys and providing innovative products and services to drive accelerated and sustainable development for the future of mobility. ADNOC Distribution markets, sells, and distributes transportation fuel to both retail and commercial customers. We also run non-fuel services at our service stations.
About the Job
Conduct and provide high quality analytics and insights related to the Loyalty program, including consumer behaviour, segmentation, data modelling, and forecasting future behaviour, campaign performance, and market research to inform and drive future performance and strategies to drive profitable customer behaviour.
Key Accountabilities Analytics

• Develop comprehensive tools and tracking applications using advanced data modelling and analysis techniques to transform raw data into valuable business insights for strategic planning across the business for Loyalty program management.
• Run raw data from different locations and platforms, conduct analysis to obtain relevant comprehensive data for informative reports and communications.
• Develop and enhance a comprehensive loyalty dashboard covering all key metrics.
• Work closely with the Campaign Specialist and cross-functional teams to develop and test new campaign hypotheses and potential returns.
• Develop detailed analysis of campaign performance for evaluation and improvement.
• Responsible for updating and maintaining a detailed dashboard for the loyalty program covering all business areas.
• Develop and refine customer segmentation based on research inputs and loyalty data.
• Develop models to forecast customer behaviour and work with the campaign team for next best offers.
• Develop models to calculate loyalty uplift and profitability due to the loyalty program.

• Prepare reports summarizing the performance of all Loyalty program activities ensuring data integrity for sound decision making.
• Transform insights and gathered data into viable reports or communications for internal customers.
• Provide periodic program updates and significant changes through reports or discussions to inform business leadership.
• Report on individual partnerships or product performance based on pilot performance data.
• Interact with various stakeholders to generate customer insights and drive effective marketing strategy.
• Develop dashboards to assess Loyalty program performance and support campaign planning.
• Perform ad hoc studies and analysis on defined areas to understand metrics and drivers of performance.

• Study behavioural trends using analytical tools and develop analytical/statistical models for acquisition/attrition.
• Identify and utilize appropriate data inputs; create briefs for external agencies to support business intelligence.
• Analyze market metrics and variables to inform decision makers on performance drivers.

• Manage relationships with internal and external customers to support the marketing strategy.

• Drive Customer Engagement / Targeted Marketing Programs: Identify revenue and customer behavior change opportunities, financial modeling of promotions, plan and evaluate targeted marketing programs.
• Program ROI Assessment: Develop ROI methodology, align with finance on assessment mechanisms, generate ROI reports.

• Business case building and functional requirements documentation.
• Act as SPOC from marketing during RFP process and implementation phase.

• Questionnaire design support and marketing survey solution procurement support.

• Identify and report data issues, coordinate resolution, and identify new data sources.

• Bachelor Degree in Business and Analytics.
• At least 6 years of experience in customer analytics, preferably in retail loyalty.
• Experience with analytical tools including SQL, SAS, Python.
• A creative mind with a strong focus on delivery.
• Passionate about long-term customer relationships with a customer-centric focus.
• Strong results-oriented behaviour.
• Organizational, analytical, interpersonal, presentation, and communication skills.
• Proven track record in managing stakeholders (internal & external).
• Excellent communication skills with clarity of expression.
• Experience working with data.
• Highly proactive with a 'can-do' attitude.
• Advanced use of Microsoft Excel and PowerPoint.
• The ability to work with small teams in a project-based environment.