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Card 3 / 9:
Briefly explain Roland Marchand’s argument in the Parable of the Democracy of Goods .
Marchand argues that in the new era of consumerism, workers’ desire for access to consumer goods replaces their desire for access to the means of production of those goods. So long as Americans could buy products that advertisers convinced them would make them look and feel wealthy, they did not need to fight for access to the means of wealth.
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