Card 180 / 204: Your company manufactures kitchen cabinets. In developing your advertising campaign, it has been suggested that the campaign be far-reaching to all markets. The rationale behind this thinking is that because everyone has a kitchen, this strategy will bring in more customers. Is this a good approach?
A) Yes, the more potential customers reached, the higher the sales levels.
B) Yes, because all companies in this category advertise in this way.
C) No, because a clear definition of your target market will enable you to reach those who actually have the potential to become customers.
D) No, because advertising will not be effective for this product category.
E) None of the above

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