Card 141 / 204: Your company fully embraces the idea of an integrated approach in developing your promotional plan. You have evaluated different elements and have decided to use all of the options available. Is this a good strategy? Why, or why not?
A) Yes, because all elements will work together to help you build your business.
B) Yes, as long as your focus is on one element with all other elements in supporting roles, your plan should be effective.
C) Yes, because research has shown this to be the most effective approach.
D) No, because you should evaluate the strengths and weaknesses of all elements and determine which ones will be most effective for your business.
E) Yes, as long as you release the various elements at different times, your plan should be effective.

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