• Card 195 / 204: You are expanding your residential roofing company to a new neighborhood. What will be the best source of information for determining the number of households in the area?
    A) Obtain a list of addresses from a mailing list company and distribute surveys.
    B) Conduct informal interviews on all major intersections.
    C) Ask the local Chamber of Commerce to provide you with this information.
    D) This information is readily available from government sources such as the Bureau of Labor Statistic and the Census Bureau.
    E) Research companies have this information readily available for a fee.

    Answer:
    D) This information is readily available from government sources such as the Bureau of Labor Statistic and the Census Bureau.

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Advertising & Promotion BUS210

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Attribution:  Charles Jumper and Melinda Salzer. Advertising & Promotion (The Saylor Academy 2014), http://www.saylor.org/courses/bus306/
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