Card 12 / 204: When advertising is used to introduce a product and educate the consumer about its features, at which stage is this product?
A)
Competitive stage
B)
Pioneering stage
C)
Inner brand stage
D)
Retentive stage
E)
None of the above
Answer:
B) Pioneering stage
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Prof.Melinda SalzerProfessor
Berkeley College
USA
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